1Password is growing faster than ever. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing and the Utah Mammoth.
About 1Password
At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign‑in is secure, and every device is trusted. We innovated the market‑leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human‑centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.
If you’re excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast‑paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.
The Senior SEM Manager will report directly to the Director of Performance Marketing and is responsible for owning and scaling the paid search channel as a core driver of demand generation and revenue growth. This role sets the strategic direction for paid search, manages execution and optimization, and leads all paid search efforts to deliver measurable pipeline and ARR impact.
This role requires deep, hands‑on experience in paid search / SEM channel management, with experience in a high‑growth B2B SaaS demand generation team.
This is a remote opportunity within Canada and the US.
What You Can Expect
Own the global B2B paid search strategy across Google Ads, Microsoft Ads, and other relevant platforms.
Develop and execute a paid search roadmap aligned to MQL, pipeline, and revenue impact, informing and adapting to broader B2B demand generation strategy.
Responsible for ongoing keyword, audience, bidding, creative, and landing page optimization to maximize leads, MQLs, SQLs, qualified pipeline & CAC efficiency.
Establish and execute experimentation and testing to continuously improve performance.
Partner with analytics and revenue operations teams to ensure accurate attribution, forecasting, and insight‑driven decision‑making.
Work closely with Marketing Analytics, Web & Content teams to ensure alignment across messaging, conversion paths, and downstream revenue performance.
Own and manage a significant paid search budget, balancing growth and efficiency while scaling pipeline generation from SEM channel.
Lead the evolution of paid search strategy as 1Password scales into new markets & product categories.
What We're Looking For
6+ years of deep, hand‑on experience in Paid Search / SEM.
Demonstrated experience owning paid search as a primary B2B demand generation channel in a Sales‑Led growth motion.
Experience connecting paid search performance to broader demand generation, lifecycle, and revenue strategies.
Experience supporting sales‑led demand motions is preferred.
Advanced analytical and problem‑solving skills, with the ability to translate data into actionable insights.
Hands‑on experience with Google Ads, Microsoft Ads, GA4, SA360, and B2B attribution and analytics tools.
Excellent communication and interpersonal skills, with the ability to influence senior stakeholders through clear, data‑backed recommendations.
USA‑based roles only: The annual base salary for this role is between $119,000 USD and $173,000 USD, plus immediate participation in 1Password’s benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
Canada‑based roles only: The annual base salary for this role is between $113,000 CAD and $164,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
This posting is for an existing vacancy.
Our culture
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.
You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you’re looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.
How We Work With AI
We are committed to leveraging cutting‑edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn’t just encouraged—it's an essential part of how we will be successful at 1Password.
This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process.
Our approach to remote work
We believe in the power of remote work, but recognize that in‑person connection is important to help us achieve our mission. While we are a remote‑first company, travel for in‑person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department‑wide offsites, team meetings, and customer/industry events.
What We Offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:
Health and wellbeing
Maternity and parental leave top‑up programs.
Competitive health benefits.
Generous PTO policy.
Growth and future
RSU program for most employees.
Retirement matching program.
Free 1Password account.
Community
Paid volunteer days.
Peer‑to‑peer recognition through Bonusly.
Remote‑first work environment.
Some roles in our GTM team are currently being hired for in‑person hybrid work in Toronto and Austin. These roles will specify on the posting.
You belong here
1Password is proud to be an equal‑opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.
Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we’re experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you’ve got questions or concerns about this, your talent partner would be happy to address them with you.
Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.
1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here for the latest third‑party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form. For additional information see our Candidate Privacy Notice.
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In Summary: The Senior SEM Manager will report directly to the Director of Performance Marketing and is responsible for owning and scaling the paid search channel . This role sets the strategic direction for paid search, manages execution and optimization, and leads all paid search efforts to deliver measurable pipeline and ARR impact . This is a remote opportunity within Canada and the US .
En Español:
1Password está creciendo más rápido que nunca. Hemos superado los 400 millones de dólares en ARR y seguimos acelerando, ganándonos un lugar en la Forbes Cloud 100 durante cuatro años consecutivos y colaborando con socios icónicos como Oracle Red Bull Racing y el Utah Mammoth. Sobre 1Passwords En 1password, estamos construyendo las bases para un futuro digital seguro y productivo. Nuestra misión es liberar la productividad de nuestros empleados sin comprometer la seguridad al asegurarnos de que cada identidad sea auténtica, todas las aplicaciones sean seguras y todos los dispositivos sean confiados. Innovamos el gerente de contraseñas empresariales líder del mercado y hemos sido pioneros en Extended Access Management, una nueva categoría de ciberseguridad desarrollada para la forma en que trabajan hoy las personas y los agentes. Como una de las marcas más orientadas a la seguridad humana, adoptamos una estrategia de trabajo basada en la experiencia de los usuarios de SaaS. El Senior SEM Manager informará directamente al Director de Performance Marketing y es responsable de poseer y ampliar el canal de búsqueda pagada como un motor central para la generación de demanda y crecimiento de ingresos. Esta función establece la dirección estratégica de la búsqueda pagada, gestiona la ejecución y optimización de Google Ads y otras plataformas relevantes. Desarrollar y ejecutar todos los esfuerzos de búsquedas remuneradas para proporcionar un impacto medible en MQL, pipeline y ARR. Este papel requiere una experiencia profunda y práctica en gestión de canales de busca / SEM pagados, con experiencia en un equipo de generación de demanda B2B SaaS de alto crecimiento. Esta es una oportunidad remota dentro del Canadá y Estados Unidos. Lo que se puede esperar Propiciar la estrategia global de búsquea B2b Excel a través de Google AdWords, Microsoft Ads y demás plataformas pertinentes. Dicho esto, 1Password no es para todos. Nuestro trabajo es exigente, nos esforzamos por la excelencia y el ritmo es rápido. Necesitamos personas que estén dispuestas a asumir problemas desafiantes, que busquen retroalimentación para crecer y que se sientan impulsadas a tener un impacto. Si está buscando un lugar donde pueda establecerse en una rutina cómoda, este podría no ser el adecuado para usted. Buscamos individuos que sean expertos comprobados en sus campos, así como aquellos que son altamente adaptables, puedan prosperar con ambigüedad y cambio, son curiosos y sobre todo brindan resultados. Cómo Trabajamos con IA Estamos comprometidos a aprovechar las tecnologías de vanguardia incluyendo AIpara lograr nuestra misión. También entendemos que pensar críticamente acerca de su forma actual nos ayudará a crear soluciones para los futuros niveles de inteligencia artificial, lo cual continuará ayudándonos a cerrar la brecha entre nuestras prácticas de aprendizaje y mejorar la privacidad de nuestros clientes a través del desarrollo diario de nuevas formas de conocimiento de nuestro equipo, y queremos aplicar mejores oportunidades de seguridad a nuestros miembros, e innovadores enfoques para llevar a cabo una mejor visión de la vida diaria. Embarcar el futuro de la IA no es solo un aliento, sino que es una parte esencial de cómo tendremos éxito en 1Password. Este enfoque se extiende a nuestro proceso de contratación. Los candidatos son bienvenidos a utilizar herramientas de AI responsablemente y cuidadosamente durante el proceso de solicitud. Nuestro enfoque del trabajo remoto Creemos en el poder del trabajo remoto, pero reconocemos que la conexión en persona es importante para ayudarnos a lograr nuestra misión. Aunque somos una empresa remota-primera, viajar por compromiso personal forma parte de casi todos los roles, y requerimos que nuestros empleados estén listos y dispuestos a participar. La frecuencia dependerá de las funciones y responsabilidades, e incluye, entre otras cosas: ofrecer beneficios anuales específicos al departamento, reuniones de equipo y/eventos con clientes. Estamos comprometidos a fomentar un lugar de trabajo inclusivo, diverso y equitativo basado en la confianza, el apoyo y el respeto. Damos la bienvenida a todos los individuos y no discriminamos sobre la base de identidad e expresión de género, raza, etnia, discapacidad, orientación sexual, color, religión, credo, origen nacional, edad, estado civil, embarazo, sexo, ciudadanía, educación, lenguas habladas o estatus veterano. Sea usted mismo, encuentre a su gente y comparta las cosas que ama. El alojamiento está disponible a petición en cualquier momento durante nuestro proceso de reclutamiento. Si necesita un alojamiento, por favor hable con su socio de adquisición de talentos o envíe un correo electrónico a nosotros al siguiente@agilebits.com y trabajaremos para satisfacer sus necesidades. Si usted tiene preguntas o preocupaciones al respecto, su socio de talento estará encantado de abordarlas con usted. Se requerirá que los solicitantes exitosos completen una verificación de antecedentes que puede consistir en la verificación previa del empleo, verificaciones de referencia, confirmación de educación, antecedente criminal, redes sociales disponibles públicamente, historial de crédito u otra información, según lo permita la ley local. 1Password utiliza tecnologías de inteligencia artificial (IA) y aprendizaje automático (ML), incluido el procesamiento del lenguaje natural y análisis predictivo, para ayudar a examinar inicialmente las solicitudes de empleo y mejorar nuestro proceso de contratación. Consulte aquí la última información sobre auditoría de sesgos de terceros.