Social Media Manager

Social Media Manager
Venice, CA · Founded January 2026 · Launching September 2026

Contract · 15–20 hrs/week · Hybrid (LA‑based preferred)

About Bell's Bikinis
Bell's is swim designed to live in — shaped by real experiences in and around the water. Born in Venice, California, the brand is rooted in movement, thoughtful design, and the feeling of saltwater, sunlight, and freedom. Bell's exists for women who feel most like themselves in the ocean — and want swimwear that moves with them through everything that comes after.

We're built on three pillars:

Thoughtful fit. Every style is designed around real bodies and real movement — fit tested and refined to feel secure without sacrificing style.

Small batch + considered. Developed in intentional runs using materials and processes selected for longevity and environmental impact.

A community built around the water. Pop‑ups, mystery totes, weekend gatherings, and the small connections that happen when women share spaces they love. "Meet me in the water" is the invitation.

Signature bikini charms and playful details make each piece feel personal — designed to move with you from sand to social. We're heads‑down in sourcing and pattern development, building toward a mid‑September 2026 launch. Our Instagram is small (~150 followers) and intentional, with brand voice and visual direction already in place. We're hiring the right person to take it the distance.

The Role
You will run the day‑to‑day of our social presence — primarily Instagram, with TikTok and Pinterest as growth channels — from now through and beyond launch. You'll work directly with the founder, with a clear content strategy already in place that you'll evolve as we grow.

This is a high‑leverage role at a defining moment for the brand. The person who takes this on will help shape the way the world meets Bell's Bikinis. Ideal for someone that wants more creative freedom – we want you to help shape the public perception of our brand.

What you'll do

Plan and publish 3–5 weekly feed posts (mix of reels, carousels, and grid) plus daily stories across IG and TikTok

Shoot, edit, and produce short‑form video using founder‑provided B‑roll, product photography, and self‑filmed content

Write captions in our brand voice — warm, founder‑led, surf‑coastal, never corporate

Manage community: reply to DMs, comments, and story interactions within 24 hours

Identify and engage with sister brands, surf creators, and aligned female founders to drive discovery

Run a coordinated launch campaign in August–September

Track and report on weekly KPIs: follower growth, save rate, comment rate, profile visits, waitlist conversions

Collaborate on monthly content shoots and the August Mexico campaign trip

Be willing to travel to Mexico for said campaign trip in late August/early September

What we're looking for

2+ years managing social media for a fashion, swim, beauty, or DTC lifestyle brand (in‑house or agency)

A portfolio showing accounts you've grown — especially small accounts (under 10k) you've taken to meaningful scale

Strong short‑form video chops — fluent in CapCut, comfortable shooting on iPhone, an eye for the first three seconds

Caption writing that reads human, not AI — please include 2–3 caption samples in your application

Clear taste alignment: your own social feeds or your client work should make us go "yes, exactly"

A collaborative communication style — you ask questions, you flag issues early, you don't disappear for a week

Nice to have

Personal connection to surf, swim, or ocean lifestyle

Experience with influencer/creator seeding programs

Pinterest strategy experience

Basic graphic design (Canva fluency minimum)

Email marketing or Klaviyo experience for cross‑channel coordination

Compensation & structure
We're hiring as a 1099 contractor with the intent to extend or transition to a fuller role post‑launch if it's working for both sides.

Hourly rate: $30–55/hr based on experience, OR monthly retainer of $1,800–3,200 for ~15–20 hrs/week

First 60 days are a mutually‑evaluated trial period

Mostly remote work, async‑friendly, with a weekly 1‑hour meeting (ideally in person in the Venice area)

Product credits and seeded swimwear once samples are ready

Travel covered for the August 2026 Mexico campaign shoot

What success looks like at 90 days

Instagram audience grown to a meaningful, engaged base with a healthy save and reply rate

TikTok presence established with a clear content engine and rising view counts

A coordinated launch campaign live and converting waitlist sign‑ups

A repeatable content production rhythm the founder can trust without daily oversight

We've made each other better — clearer brand voice, sharper visual direction, faster decisions

Bell's Bikinis is an equal‑opportunity workplace. We're especially eager to hear from applicants who bring perspectives or backgrounds underrepresented in fashion media.

#J-18808-Ljbffr