Paid Search Planner
Company description: Heartbeat is a full-service agency for healthcare Challenger Brands. They design integrated campaigns across media, strategy, creative, technology, and population health under one roof to deliver outcome-based pricing and maximum impact for clients.
Overview
How you'll grow with us: We expect you to hone skills that will help build your career in paid search.
- Assisting in process innovation and documentation to inform best practices for paid search
- Honing presentation skills via Marcel training and "Speak From the Heart" to better prepare you for client‑facing opportunities
- Contributing to annual media planning exercises to refine data analysis capabilities
Responsibilities
- Day‑to‑day management of paid search accounts: budget pacing/monitoring and optimizations
- Generate keyword lists and assist with ad copy development
- Implement and track client campaigns, monitoring and questioning deliverables with confidence and clarity
- Conduct keyword research and competitive/market analyses; present findings in informal and formal environments
- Produce reports that analyze campaign activity
- Recommend testing opportunities or optimizations to clients and internal teams, providing industry findings and POV on execution
- Proficiency in AdWords, Microsoft Advertising, Google Analytics, and SA360 (among other tools)
- Communicate professionally and concisely with both internal teams and clients
- Compile, analyze, and deliver account performance data to internal and external clients
Qualifications
- 2‑3 years of experience in paid search
- Demonstrated knowledge of paid search best practices and optimization
- Proficiency in Microsoft Excel, PowerPoint, and search engine tools
- Passion for staying updated in an evolving industry
- Ability to think on one’s feet and participate in team knowledge development
- Excellent written and verbal communication skills; some client‑facing experience
- Experience working with healthcare, finance, or other sensitive industry clients a plus
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Disability insurance
- 401(k)
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
Compensation Range: $50,065 – $73,944 annually. The Company reserves the right to modify this pay range at any time.
This position is an Equal Opportunity Employer. All your information will be kept confidential according to EEO guidelines.
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