Samsung Ads is an advanced advertising platform that leverages Samsung’s massive first‑party TV data to help brands connect with audiences across all screens. With over 200 million Samsung Smart TVs worldwide, we provide advertisers with unparalleled reach and insights into TV viewership. We are at the forefront of the connected TV revolution, delivering advertising solutions that are intelligent, innovative, and effective.
At Samsung Ads, we're redefining the future of digital advertising by connecting brands with audiences in innovative ways. As a global leader in technology and innovation, we're looking for a Senior Product Marketing Manager to lead our efforts in North America and beyond, shaping the future of our ads product marketing strategy for Samsung.
Role and Responsibilities
We're looking for a highly motivated (Senior) Product Marketing Manager to join our Samsung Ads Product Marketing team. This B2B-focused role is responsible for developing, designing, and executing on the Samsung Measurement and Data strategy across our Ads Products. This leader will own end-to-end the GTM strategy for our suite of measurement, data and attribution solutions and our 3rd party data and measurement partnerships.
This leader will be responsible for working closely with Business Development, Product Managers, Engineers, Sales, and GTM partners to translate Samsung’s ads goals into actionable data and measurement solutions for Samsung Ads Sellers and Agency teams, both in-house and through 3rd party partnerships. The role requires strong product go-to-market / marketing ownership of solutions while also working closely with partner teams throughout the product development lifecycle (e.g. Product Managers in development; Monetization and FPA for roll-out and lead lists; Sales L&D and PMO for product adoption tracking and training, Business Development for 3rd party agreements).
This senior individual contributor role will play a key part in the continued success of Samsung Ads. This lead will work regularly to package incoming product ideas to drive well-tested, well‑monetized, and well‑adapted success for Samsung’s B2B clients, agencies, and industry partners. This role reports into the Senior Director of Product Marketing, which is part of the Commercialization team.
What You'll Do:
- Own End-to-End Product Go-to-Market and Product Marketing for Ads Data & Measurement - Develop and execute go-to-market product strategy from conception to launch, both with in-house data and measurement solutions and with 3rd party partners. This includes designing and executing product alpha/beta testing to gather feedback, validating product-market fit and building compelling success stories.
- Understand the Customer and What it Takes to Win - Capture the voice of the customer by analyzing advertiser needs, pain points, demands, and market trends, and translating those insights into prioritized product and GTM strategies to accelerate sales.
- Package New and Existing Offerings that Meet Customer Business Objectives - Take new, complex products and distill them into easy-to-understand and value-driven offerings for sales and clients, working with BD teams to secure rights, pricing, and more.
- Build and Refine Value Propositions and Define the Samsung Product Arc - Create clear, compelling narratives for each Samsung ads offering/content, bringing industry and market intelligence into the mix. Partner with Sales, Product, Engineering, and Insights to build clear ‘sales ready’ turnkey programs, including cases, claims, and benchmarks that inspire confidence in sellers and adoption from clients.
- Partner Cross-Functionally - Work daily with Product Managers, Product Strategy, Marketing and Sales to bring offerings to life. Regularly to go top-to-top and bring an informed recommendation on offering steer and deployment.
Required Qualifications:
- CTV/Media/Advertising Product Marketing Expertise: 8+ years of experience in leading advertising-related product marketing programs, the majority of which have been spent driving leading product marketing programs in media, programmatic, and/or technology-related ad sales.
- Strong Ads Measurement & Data knowledge: At least 5+ years of experience in ads data & measurement space, including attribution/MMM models and ecosystem, brand and conversion lift, experimentation / incrementality and 1st-party data strategies.
- Product Marketing Lifecycle Ownership: Experience in leading the full lifecycle of B2B, ads, or content product marketing development, from early-stage Product Manager / BD partnership to alpha/beta to general availability, partnering with cross-functional teams as needed.
- Proven Track Record of Successful Product Launches: Successfully developed, launched, and deployed new products, and accelerated adoption of existing products, especially within the CTV, programmatic, sponsorship, or advertising space.
- Outstanding cross-functional collaboration: Particularly with Business Development, Content/Programming, Engineering, Product, L&D, Monetization, and Sales teams.
- Quantitative and GTM Familiarity: Proficiency in data analysis, basic 3rd party market research, and crafting product arc narratives.
- Bachelor’s degree in a related field (product, marketing, business, media, etc)
Preferred Qualifications:
- Strong Market Landscape Knowledge: Direct experience at or with leading media, CTV/OTT advertising platforms, or related programmatic platforms (e.g. Meta, Netflix, Google, Amazon, Apple, Pinterest, Disney, Roku, etc)
- Familiarity with Samsung Ads products: Including but not limited to programmatic and direct offerings, device capabilities, and Samsung TV+ offerings
- Data-driven: Use data and metrics regularly to understand product adoption, quantify product feedback and performance, and overall commercial impact
- Excellent Communication: Strong written and verbal communication, as well as persuasive presentation skills
- Strong Operator: Exceptionally organized and operationally-focused
Additional Information:
- Travel: This role may require occasional domestic or international travel (up to 15%) for internal and external meetings.
Skills and Qualifications
Salary Range Pay Transparency: Compensation for this role, for candidates based in New York City, NY is expected to be between Base range: $170,000 ~ $200,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.
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