Director, Digital and Social Media - NWSL Atlanta

Director Of Digital And Social Media

NWSL Atlanta is seeking an experienced Director of Digital and Social Media to lead the organization's content strategy and distribution across digital channels. Reporting to the Chief Business Officer, this leader will manage and develop a high-performing content and video team, tasked with bringing the NWSL Atlanta brand to life across digital and social channels, driving audience growth, fan engagement, and revenue via content creation across owned channels.
This fully onsite role will be based at Mercedes-Benz Stadium in Atlanta, GA, until 2028 when the role will be based at our new world-class training facility in Marietta, GA.
Key Responsibilities

Digital Content Strategy & Editorial Leadership
Based on the overarching brand strategy, define the overall vision, strategy, and roadmap for social and digital content development and execution.
Lead content strategic planning and execution. A key component will be ensuring thinking starts from a strategic brief and includes alignment across key stakeholders (brand, broadcast, communications, PR, partnerships, sporting operations, ticketing).
Define and oversee enterprise content calendar processes to ensure cross-functional alignment, preparedness for tentpole moments, and real-time responsiveness.
Provide weekly performance reviews and convert insights into clear creative direction.
Set and maintain standards for platform-native excellence, with deep working knowledge of TikTok, Instagram Reels, YouTube Shorts, Facebook, and emerging formats, including algorithm signals, retention drivers, and distribution mechanics.
Oversee short-form content optimization and testing, including hooks, captions, thumbnails (where applicable), posting cadence, and packaging strategies to maximize reach and engagement.
Leadership Responsibilities
Build, lead, develop, and inspire a forward-thinking content team, including a Digital Manager, Content Producer, Team Photographer, Manager of Social, and two Social Coordinators.
Protect the reputation of the company and the ability to handle sensitive and confidential information with discretion and professionalism.
Qualifications

Required
Bachelor's degree in Digital Media, Marketing, Communications, Journalism, or related field.
6+ years of progressive experience in digital content strategy and creation
3+ years of experience managing talent and high-performing teams
Experience in NWSL, MLS, or other professional sports
Deep knowledge of digital and social platforms, with expertise in understanding how best to leverage different types of multimedia to drive audience growth, engagement, and revenue impact
Deep understanding of audience drivers, marketing channels, and how they intersect with content strategy
Proven ability to manage multiple projects simultaneously, prioritize effectively, and resolve complex problems in a fast-paced, deadline-driven environment
Strong grasp of social analytics tools and related platforms (e.g., Blinkfire, ScorePlay, StatsPerform, ClipPro, WSC, Asana)
Flexibility to work evenings, weekends, and holidays during NWSL season.