Senior Director, Marketing & Communications

Leadership Position In Integrated Marketing And Communications

At Fors Marsh, we take on issues that matter. We are a team of researchers, strategists, and communicators working together to drive lasting change. We look at human behavior from all angles with a deep understanding of people and context to design solutions that influence decision-making and move people to action. Our work promotes health and well-being, shapes resilient communities, and builds effective and accountable institutions. We are a certified B Corporation and a Top Workplace for 7 consecutive years.
This is a leadership position within a mission-driven practice focused on cultivating strong public institutions and strengthening community resilience. You will lead client delivery, portfolio growth, and market expansion across integrated marketing and communications engagements supporting public service recruitment, public and consumer safety, and disaster resilience initiatives. We are seeking a strategic leader who can cultivate enduring client relationships, lead high-performing teams, and drive operational excellence while expanding the practice's impact and market presence. The ideal candidate brings expertise in integrated marketing and communications, including behavior change, digital, and full-funnel marketing strategy and execution, along with experience growing business across federal, state, local, and nonprofit markets. This role requires a leader who can advise executive clients, oversee portfolios, and lead communications efforts that influence behavior, build trust, and engage diverse audiences across complex mission environments.
Core Responsibilities

Portfolio Leadership & Strategy
Lead one or more client portfolios, serving as a trusted advisor while ensuring high-quality delivery, long-term relationship health, and sustainable growth
Monitor client satisfaction and proactively address risks, challenges, and opportunities across engagements
Build and strengthen client relationships that support account expansion, market positioning, and future opportunities
Translate industry and client trends into actionable strategies, operational and capability improvements, and innovative approaches that support delivery and growth in the portfolio
Operational & Financial Leadership
Oversee project and contract execution across the portfolios, ensuring delivery aligns with scope, schedule, budget, staffing, and quality expectations
Manage portfolio financial performance, utilization, resource allocation, and operational metrics
Ensure operational excellence through strong project management, quality management, and continuous process improvement practices
Drive accountability across teams while fostering a culture of collaboration, mission focus, and innovation
Business Development & Market Expansion
Lead business development strategy and execution for one or more portfolios, including client engagement, capture, proposals, and pitches
Shape pipeline and account growth strategies aligned with practice priorities, market trends, and long-term positioning goals
Partner with growth and account teams to identify strategic opportunities, partnerships, and competitive positioning approaches
Leverage existing relationships, market insight, and subject matter expertise to identify, shape, and advance new business opportunities and solutions
Contribute to thought leadership and external visibility through client engagement, conference participation, authored insights, and market presence
Marketing & Communications Leadership
Provide strategic leadership across integrated marketing and communications engagements that bring together research, planning and strategy, creative and content development, omnichannel execution, and performance measurement and optimization
Lead and advise teams on modern marketing strategies that move target audiences through the full funnel through personalized creative execution optimized across paid, earned, shared, and owned media
Guide integrated campaign planning and execution across multidisciplinary teams of account management, digital, media, outreach and engagement, creative, content management, research, and analytics experts
Apply audience insights and market intelligence to fuel innovation and amplify mission impact
Help clients navigate evolving communications environments, audience behaviors, and emerging marketing technologies
Team Leadership & Capability Development
Develop and lead high-performing client-facing teams
Provide mentorship, coaching, and professional development opportunities to team members while cultivating future leaders
Foster a culture of collaboration, accountability, innovation, and continuous learning across multidisciplinary teams
Support hiring, team development, succession planning, and capability-building efforts aligned with organizational growth priorities
Champion employee engagement, morale, and professional growth across teams and portfolios
Qualifications

Minimum Qualifications
12 or more years of experience in integrated marketing and communications, including at least 3 years in a leadership role supporting public-sector or mission-driven clients
Bachelor's degree in marketing, communications, business, public policy, or a related field
Experience leading integrated marketing and communications initiatives spanning research, planning and strategy, creative and content development, omnichannel execution, and performance measurement and optimization
Demonstrated experience overseeing complex portfolios, projects, or contracts, including financial, operational, staffing, and quality management
Proven track record of leading business development activities, including client engagement, capture, proposals, strategic pursuits, and account growth
Recognized industry influencer with established relationships and market credibility
Demonstrated success expanding market share, growing strategic accounts, and shaping long-term client partnerships
Experience using AI and emerging digital technologies to enhance communications strategy and effectiveness, increase operational scale and efficiency, or streamline and improve business development efforts
Demonstrated ability to lead, mentor, and develop high-performing multidisciplinary teams
Executive presence with strategic, thoughtful, and compelling communication style that inspires clients, partners, and teams to act
Preferred Qualifications
Master's degree in marketing, communications, business, public policy, or a related field
Located in the Washington, D.C. metro area
Experience supporting clients in disaster preparedness and recovery, public safety, consumer protection, or public service recruiting
We Offer

Our benefits typically meet or exceed our competitors' packages. What's in it for you?
• Ability to make an impact on people's lives, both internal and external to the organization.
• Top-tier health, dental, vision, and long and short-term disability coverage all covered at 100% for employee coverage.
• Our company culture, which values balance and allows each employee to take leave as they require it to balance the responsibilities of both their work and home lives without worrying about depleting their available leave hours.
• A floating holiday bank so you can celebrate the days you value.
• Generous matching retirement contributions and no vesting period starting the third month of employment.
• Dedicated training and development budgets to expand your expertise and grow your skillset.
• You can volunteer your way with paid time off.
• You can participate in Fors Marsh staff-led affinity groups.
• Our employees receive product and service discounts through the certified B Corp network.
Annual Salary: $165,000-$185,000/year
FM Career Map: Senior Director
Location: Hybrid. Mostly remote with some travel or on-site requirements as needed.
EOE: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.