Content Creator Multimedia Job at Zillow in New York

Visual Content Creator Our Content Strategy team is a dynamic group of strategists, technologists, content managers, and editors who collaborate to create engaging, impactful content that drives business results. We work closely with marketing, product, program, enablement, and frontline teams to ensure our messaging resonates across multiple touch points and audiences. Together, we are passionate about storytelling, data-driven decision-making, and continuous improvement. The Content Strategy team is a part of the larger Contact Center Operations team at Zillow Group. We provide our customer-facing partners and self-service help sites with the tools and resources required to function with operational rigor as we strive to give people the power to unlock life's next chapter.
We are seeking a Visual Content Creator to elevate the clarity, usability, and engagement of our customer and frontline-facing help content. This role is critical for transforming text-heavy help articles into intuitive, scannable visual aids that improve audience understanding and self-service success.
You will leverage design and motion graphics expertise to partner with content teams, translating complex instructional content into visual materials that reduce friction in the customer journey and improve the overall user experience. Your work will directly impact content findability and comprehension.
In this role, you will be responsible for:
Visual Content Production: Design and produce a range of visual assets, including static images, image macros, infographics, short animations/GIFs, and short tutorial videos to support and clarify help articles.
Content Translation & Information Design: Work closely with Content Strategists to analyze existing help content and identify opportunities to replace or augment text with visual elements that measurably improve comprehension and speed of resolution.
Visual Storytelling & Clarity: Apply UX and information design principles to ensure all visual assets simplify complex processes, clearly communicate steps, and adhere to a unified visual style and brand voice.
Asset Management: Organize, tag, and maintain a high-quality library of visual assets within our Content Management System (CMS) to ensure efficient reusability, version control, and consistent delivery across all platforms.
Optimization & Testing: Partner with the Content Intelligence Manager and Content Designers to track the performance of visual assets, identify gaps, and iterate on designs based on data insights related to engagement and self-service KPIs.
Cross-Functional Partnership: Collaborate closely with the Content Strategy, Website Design, and Product teams to align visual content with overall product and self-service experience goals.
This role has been categorized as a Remote position. "Remote" employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.
In addition to a competitive base salary and benefits, this position is also eligible for equity awards based on factors such as experience, performance, and location.
You are a creative designer with a strong emphasis on clarity, usability, and strategic content goals. You are a visual storyteller who can simplify complex instructional processes into clear, easy-to-digest visuals. You thrive in a content-first environment where design serves the strategic goal of user self-service success.
Experience:
Minimum 4+ years of professional experience in Graphic Design, Visual Content Creation, or Motion Design, ideally within a technical support, content marketing, or user experience (UX) environment.
A strong portfolio demonstrating expertise in Information Design, illustration, and motion graphics for instructional or technical content.
Proficiency with industry-standard design and animation software (e.g., Adobe Creative Suite, Figma, or similar tools).
Experience creating short-form video or animated content optimized for web and mobile delivery.
Familiarity with Content Management Systems (CMS) and the process of integrating visual assets into web-based help documentation.
Bachelor's degree in Graphic Design, Visual Communication, or a related field.
Skills and Competencies:
Information Design Mastery: Deep expertise in using visual elements (layout, color, hierarchy) to improve content comprehension and usability.
Visual Storytelling: Exceptional ability to distill complex procedures or concepts into accurate and engaging visual narratives.
Design-Content Integration: Proven ability to work alongside Content Strategists and writers to ensure seamless alignment between text and visual assets.
Technical Proficiency: Expert-level ability to produce high-quality assets quickly across various formats (static, motion, vector) while managing file optimization for web performance.
Accessibility Focus: Strong understanding of best practices for visual accessibility (color contrast, alt text, motion sensitivity).
At Zillow, we're reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing, and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you'll be part of a company that's reshaping an industry and helping more people make home a reality.
Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.
No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

In Summary: Zillow is seeking a Visual Content Creator to elevate the clarity, usability, and engagement of our customer and frontline-facing help content . This role is critical for transforming text-heavy help articles into intuitive, scannable visual aids that improve audience understanding and self-service success .

En Español: Nuestro equipo de Estrategia de Contenido es un grupo dinámico de estrategas, tecnólogos, gerentes de contenidos y editores que colaboran para crear contenido atractivo e impactante que impulse los resultados empresariales. Trabajamos estrechamente con equipos de marketing, producto, programación, habilitación y primera línea para garantizar que nuestras mensajerías resuenan en múltiples puntos de contacto y audiencias. Juntos, nos apasiona la narración, toma de decisiones basada en datos y mejora continua. Su trabajo tendrá un impacto directo en la búsqueda y comprensión del contenido. En este papel, será responsable de: Producción de Contenido Visual: Diseñar y producir una gama de activos visuales, incluidas imágenes estáticas, macros de imagen, infografías, animaciones/GIFs cortas y videos tutoriales cortos para apoyar y aclarar artículos de ayuda. Traducción de contenidos e Información diseño: Trabajar estrechamente con los estrategas de contenido para analizar el contenido de ayuda existente y identificar oportunidades de reemplazar o aumentar el texto con elementos visuales que mejoran de manera medible la comprensión y velocidad de resolución. Storytelling visual & Clarity: Aplicar UX e principios de diseño de información para garantizar que todos los recursos visuales simplifican procesos complejos, comuniquen pasos y se adhieran a un estilo visual unificado y voz de marca. Gestión de bienes: Organizar, etiquetar y mantener una biblioteca de datos de alta calidad de los activos visibles dentro del Sistema de gestión de servicios (CMS) para asegurar la eficiencia del producto, reutilización y compromiso con las plataformas web. Los empleados estadounidenses pueden vivir en cualquiera de los 50 Estados Unidos, con excepciones limitadas. Además de un salario y beneficios competitivos básicos, este puesto también es elegible para premios por patrimonio basado en factores como experiencia, rendimiento y ubicación. Usted es un diseñador creativo con gran énfasis en la claridad, usabilidad y objetivos estratégicos del contenido. Prospera en un entorno de contenido-primero donde el diseño sirve al objetivo estratégico del éxito de autoservicio del usuario. Experiencia: Un mínimo de 4+ años de experiencia profesional en Diseño Gráfico, Creación de Contenidos Visuales o Diseño de Movimiento, idealmente dentro de un ambiente de soporte técnico, marketing de contenidos o experiencia de usuario (UX). Una sólida cartera que demuestra experiencia en diseño de contraste de información, ilustración y gráficos de movimiento para contenido instructivo o técnico. Proficiencia con software de diseño y animación estándar de la industria (por ejemplo, Adobe Creative Suite, Figma u herramientas similares). Como la plataforma inmobiliaria más visitada en los Estados Unidos, ayudamos a los clientes a navegar por comprar, vender, financiar y alquilar para 2025, con mayor facilidad y confianza. Ya sea que trabaje en tecnología, ventas, operaciones o diseño, formará parte de una empresa que está remodelando una industria y ayudando a más personas a hacer su hogar realidad. Zillow se honra de ser reconocida entre los mejores lugares de trabajo del país. Zilllow fue nombrada como una de las 100 mejores compañías FORTUNE para trabajar para el año 2025 e incluida en la lista PEOPLE Companies That 2025 , lo cual refleja nuestro compromiso de crear un estatus sexual innovador, inclusivo y atractivo donde los empleados puedan crecer. No importa dónde esté sentado en la organización, sus registros laborales ayudarán a impulsar la innovación, la igualdad de edad y la movilización de su industria.