Digital Marketing Manager

Digital Marketing Manager

Grease Monkey International LLC - Greenwood Village, Colorado
Overview

Salary Range $85,000.00 - $95,000.00 Salary Category Marketing
Description

Digital Marketing Manager
Paid Media & Organic Social Focus
Job Summary

The Digital Marketing Manager will execute paid media and organic social strategies that directly contribute to new car growth — acquiring new customers and driving vehicles into bay. This is a performance-driven role operating within a performance-driven culture where results are measured, owned, and acted upon.
Working closely with the Director of Digital Marketing, this role supports the execution of campaigns through agency partners and internal teams, while maintaining hands-on accountability for day-to-day performance outcomes. It requires a deep working knowledge of platform mechanics across paid and organic channels to effectively support strategy, manage budgets, and keep execution partners performing to a high standard.
This role is well-suited for a proactive self-starter who thrives in a results-oriented environment, can manage multiple digital initiatives simultaneously, and is energized by working alongside senior leadership to move performance in the right direction.
Key Responsibilities

Paid Media Strategy & Oversight

Oversee paid media strategy across Google Ads, Meta (Facebook/Instagram), and emerging channels including CTV
Guide campaign direction, budget allocation, and optimization strategy to improve KPIs including CPC, CPA, CTR, and offline conversion metrics
Support the execution of campaigns through agency partners and internal teams, ensuring all efforts are aligned with business goals and new car growth objectives
Maintain strong working knowledge of Google Ads and Meta Ads platforms — including campaign structure, optimization levers, and attribution — to effectively manage performance and budgets
Organic Social Strategy & Community Management Oversight

Develop and oversee organic social strategy, including content calendars aligned to marketing priorities
Lead ideation and development of content concepts, including testing emerging formats, trends, and platforms
Identify and execute on opportunities with Reddit and influencer partnerships to expand brand reach and credibility
Provide direction to internal teams or agencies executing content and publishing; may require direct publishing in some instances
Establish best practices for community management, including response guidelines and brand voice
Monitor performance and guide optimizations based on insights and platform trends
Manage strategy, development and execution for new social channels such as TikTok, Reddit, and others
Competitive Intelligence

Regularly monitor and analyze competitor paid media activity — including channels, spend signals, offers, and creative strategy
Track competitive offers in market (promotions, pricing, seasonal pushes) to inform offer strategy and creative positioning
Synthesize competitive insights into actionable recommendations for the Director of Digital Marketing and cross-functional stakeholders
Maintain a working knowledge of where key competitors are investing and how that shifts over time
Agency Management (Paid & Organic)

Manage day-to-day relationships with external agency partners across paid media and organic social, working closely with the Director of Digital Marketing on overall strategy and direction
Set clear performance expectations, KPIs, budgets, and deliverables in alignment with Director-led priorities
Hold agency partners accountable to performance goals and escalate material issues or strategic decisions to the Director
Ensure agency efforts remain aligned with internal marketing objectives and business goals
Performance Analytics & KPI Ownership

Track, analyze, and report on performance across paid and organic channels
Own and understand key marketing KPIs (e.g., CPA, ROAS, engagement rate, conversion rate)
Translate data into actionable insights, optimization strategies, and clearly structured test-and-learn hypotheses — whether testing channels, creative approaches, audience segments, or offers
Design and evaluate ongoing experiments to build institutional knowledge about what drives performance
AI-Powered Workflows

Demonstrate active, consistent use of AI tools to increase efficiency, accelerate analysis, and improve output quality across paid media, social, and reporting functions
Apply AI to automate or streamline repetitive workflows including reporting, creative briefing, competitive monitoring, and performance summarization
Stay current on emerging AI capabilities relevant to digital marketing and proactively surface opportunities to apply them
Proficiency with AI tools is required, not optional — candidates will be expected to speak to specific use cases during the interview process
Digital Project Management

Lead digital marketing initiatives from concept through execution via internal teams and agency partners
Act as the primary point of coordination to ensure timelines, deliverables, and cross-functional alignment are met
Proactively identify opportunities, gaps, and risks across digital programs
Content & Creative Collaboration

Partner with creative and brand teams to develop high-performing ad creative and social content
Ensure all content aligns with brand voice while driving measurable performance outcomes
Continuously test and iterate creative based on performance data
Cross-Functional Collaboration & Franchise Support

Work closely with brand, franchise, analytics, operations, and leadership teams to align strategies
Partner with franchisees and internal stakeholders to help bridge knowledge gaps in paid media and digital marketing
Communicate strategies, performance insights, and best practices in a clear and approachable way
Provide guidance and education to non-digital stakeholders to support adoption and alignment
Coordinate with internal stakeholders and external vendors to execute campaigns effectively
Qualifications

5+ years of experience in digital marketing with a strong focus on paid media and organic social
Proven success overseeing paid campaigns and social strategies with measurable results
Strong understanding of Google Ads and Meta Ads Manager, including campaign structure and optimization
Experience managing agencies across paid and/or organic channels
Strong understanding of marketing KPIs and performance measurement
Demonstrated ability to self-manage, prioritize work, and drive projects forward independently
Experience managing budgets and allocating spend across channels
Demonstrated proficiency using AI tools to improve marketing workflows and output
Bachelor’s degree in Marketing, Business, or related field
Key Skills

Paid Media Strategy & Optimization
Organic Social Strategy & Content Planning
Competitive Intelligence & Market Monitoring
Community Management Oversight
Agency Management
KPI Analysis & Performance Reporting
Test-and-Learn / Experimentation Design
AI Tool Proficiency
Digital Project Management
Strong Communication & Collaboration Skills
Compensation & Benefits

Salary Range: $85,000 – $95,000 (depending on experience)
Medical, dental, and vision insurance
401(k) with company participation
Life and disability insurance
Additional voluntary benefits
Working Conditions

Ability to sit or stand for extended periods
Occasional evenings or weekends as needed
Disclaimer

This job description is intended to describe the general nature of the role and is not an exhaustive list of all responsibilities. Additional duties may be assigned as needed.