Meta Ads Specialist

Job Description

Job Description

About Ryze Agency

Ryze Agency is a 20-person boutique digital marketing agency serving health and wellness brands with integrated services including SEO, paid media, content, social media, email marketing, web design, and graphic design. We’re a collaborative, performance-driven team that values hustle, ownership, and results. We don’t hide behind vanity metrics—we build systems that scale.

The Role

We’re looking for a Paid Media Specialist who lives in the numbers but understands the bigger picture. This role is for someone who can both

execute and think strategically

—someone who knows how to build, manage, and optimize campaigns

and

explain why the data matters.

You’ll own paid media execution across platforms, work closely with strategy and creative teams, and help ensure our clients’ ad spend actually drives growth. This isn’t a “set it and forget it” role—we need someone who tests aggressively, learns fast, and takes accountability for performance.

What You’ll Do

Campaign Execution & Optimization

Build, launch, and manage paid media campaigns across Meta, Google, and other relevant platforms
Monitor performance daily and optimize budgets, targeting, creative, and bidding strategies
Own pacing, performance, and efficiency—no surprises at the end of the month

Performance Analysis & Reporting

Analyze campaign data to surface insights, trends, and opportunities
Translate performance metrics into clear takeaways for internal teams and clients
Identify what’s working, what’s not, and what we should test next

Creative & Strategy Collaboration

Work closely with creative and content teams to brief, iterate, and improve ad creative
Provide clear feedback based on performance data—not opinions
Support strategic planning with channel-specific insights and recommendations

Testing & Growth Mindset

Design and execute structured testing plans (creative, audiences, offers, funnels)
Stay current on platform changes, best practices, and emerging opportunities
Proactively suggest improvements and new ideas, not just react to problems

Cross-Functional Collaboration

Partner with account managers, performance leads, and web teams to support integrated campaigns
Ensure paid media aligns with broader brand and growth objectives

Who You Are

2–4+ years of hands-on experience managing paid media campaigns (agency experience preferred)
Comfortable owning accounts and being accountable to performance
Strong analytical skills with the ability to turn data into action
Understands the relationship between creative, targeting, and conversion—not just dashboards
Clear communicator who can explain results without jargon or excuses
Experience with health, wellness, e-commerce, or DTC brands (bonus)
Comfortable working in a fast-moving, boutique agency environment
Ego-free, curious, and always looking for ways to get better

What Success Looks Like

Campaigns are well-structured, actively optimized, and improving month over month
Clients understand where their ad dollars are going and why
Creative testing is consistent and informed by performance data
Budgets are paced correctly and performance issues are flagged early
The team trusts your insights and relies on you for paid media expertise
Company Description Ryze is a full-service agency that provides clients with communications planning and buying across traditional and emerging channels, including digital, social, and mobile. Our services span consumer insights, data and analytics, media and competitive research, and direct marketing.

We believe the future belongs to the curious—those agile enough to adapt, test, and evolve as the landscape changes. Curiosity is a competitive advantage, and at Ryze, it’s part of the job description.

Are you curious?

Company Description

Ryze is a full-service agency that provides clients with communications planning and buying across traditional and emerging channels, including digital, social, and mobile. Our services span consumer insights, data and analytics, media and competitive research, and direct marketing.\r\n \r\nWe believe the future belongs to the curious—those agile enough to adapt, test, and evolve as the landscape changes. Curiosity is a competitive advantage, and at Ryze, it’s part of the job description.\r\n \r\nAre you curious?