VP, Integrated Strategy
A seasoned strategist who sees the big picture. You’re fluent in the language of healthcare, but passionate about the language of humanity. You don’t just find insights; you build inspiring stories that leverage culture, data, and behavioral science that are so compelling, they’re impossible to ignore. Most importantly, you’re a builder. You’re excited by the challenge of not just doing great work but also building internal appreciation for how great strategic work gets done and why it matters.
You believe strategy is more than a department; it’s a mindset.
Brand & New Business Strategic Leadership
- Act as strategic authority across assigned brands, providing clear compelling direction internally and externally
- Architect and oversee the development of brand, creative, communications, and omnichannel strategies
- Identify opportunities for application of SH proprietary data, predictive platform, and other new offerings on inline brands/NB
- Key leader in new business pitches, commanding the room and articulating a clear, winning strategic vision that shines through in the work
Department & Team Leadership
- Manage, mentor, and cultivate the careers of direct reports (VPs, Directors, Senior Strategists), fostering a supportive environment of growth and intellectual curiosity
- Establish and enforce best practices for the strategy department, ensuring consistency and excellence in all strategic deliverables.
- Support Integrated Strategy cross-office initiatives and work in concert with SVP Medical lead to ensure adoption within the team
- Work with Ops leadership to identify staffing gaps, manage office-level staffing needs, and maintain business targets (utilization)
CROSS-FUNCTIONAL ALIGNMENT & COLLABORATION
- Collaborate with NA Strategy Lead to develop and execute an internal education plan to elevate the agency’s collective understanding of strategic craft
- Build powerful, two-way relationships with leaders in other departments, demonstrating how we show up as “we” and how strategic partnership leads to better work, stronger client relationships, and organic growth
- Proactively identify opportunities to showcase the value of strategy during all agency meetings (e.g., Beach Session), showcasing the work, and delivering thought leadership
- Skillfully navigate internal skepticism by lining strategic initiatives directly to client satisfaction and business outcomes
Essential Requirements
- Experience: 12+ years of experience in brand, communications, or CXStrategy, with at least 5 years within a healthcare advertising agency
- Healthcare Acumen: Deep expertise across various therapeutic categories. A proven track record of successfully launching pharmaceutical/biotech brands in the US market is essential, DTC and HCP experience.
- Leadership: 8+ years of direct management experience, with a demonstrated ability to inspire and develop strategic talent
- Strategic Craft: Mastery of a wide range of strategic tools and frameworks(e.g., journey mapping, workshop design, qualitative/quantitative research, competitive analysis, persona development)
- Presentation & Storytelling: World-class communication skills. Ability to command a senior-level client audience and simplify the complex with clarity and passion
- Education: Bachelor’s degree required. Advanced degree (MBA, MS) in relevant field is a plus
The annual base salary for this position ranges from $155,000 to $185,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and/or individual performance.
The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).
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