Senior Media Communications Strategist

Introduction

At GE, we keep our legacy in motion by living our core beliefs. We act. We learn. We get better. We are never satisfied with being satisfied and we constantly insist on being more tomorrow than we are today. Some companies are retreating – we are moving our culture and our opportunities forward to embrace the digital industrial future.

Overview The Senior Manager, Media Communications will be responsible for driving media relations, crisis communications & public relations for GE. This role reports to the Executive Director, Corporate Communications & Reputation and consults both the Executive Director & Chief Marketing & Communications Officer to have a coordinated & aligned media relationship for all PR. Responsibilities

Act as a trusted advisor to the Executive Director, Corporate Communications; Chief Marketing & Communications Officer; Business Communicators; and Corporate Communications leaders on driving integrated and strategic communications programs, internally and externally, tied to desired business outcomes and strategies.
Remain acutely attuned to all forms of news media coverage globally to be one step ahead in scenario planning for reactive measures.
Sustain and enhance the company's reputation by effectively managing reputation risk issues to minimize its impact on business success and build public trust.
Identify, analyze, and appropriately respond to global trends (e.g. market, socio-economic and regulatory news), issues and business activities that present current or potential risks and opportunities for the company.
Interact with internal and external stakeholders to refine, improve and execute communication plans.
Identify and build relationships with external influences including media, customers, suppliers, and others as needed to build a constituency to promote GE and facilitate GE’s growth when related to crisis and PR.
Act as a partner to executives and provide them with communications guidance on critical business issues.
Craft clear and compelling written messaging that drive a desired response from the reader.
Proactively develop and tell the company story in an engaging, compelling and persuasive manner in partnership with greater Corporate Marketing and Communication team members as well as business unit partners.
Requirements

Bachelor’s degree from an accredited university or college, Masters or advanced degree a plus
At least 10 years of communications and media relations experience covering crisis communications, PR or marketing communications, and global public affairs

US Work Authorization
Desired Characteristics:

Bachelor's degree in Communications, Public Relations, English, or Marketing is preferred
Experience in corporate communications, public relations or government/ political campaign experience preferred
Established relationships with a variety of media outlets including reporters and other key leaders
Demonstrated experience acting as a trusted advisor to senior-level executives
Strong oral and written communication skills
Demonstrated experience building relationships with colleagues and with external stakeholders at all levels
Broad and deep experience with and knowledge of print, video and social media and key drivers, metrics associated
Ability to simplify strategy into specific actions with clear accountability, making decisions with speed and accuracy based on best available information, and communicating priorities clearly and concisely
Ability to absorb, digest and distill highly technical subject matter into clear and concise content
Ability to energize others by building a connection with the business teams and Communications teams through personal involvement and trust and providing feedback and coaching to help develop others
Ability to provide effective advice to senior leaders
Able to conceptualize and analyze complex business problems and issues
Ability to create, develop and implement new ideas and strategies
Strong project management skills and proven track record of accomplishments
Ability to work complex projects through channels with different objectives
Significant ability to influence outcome with shared commitment
Ability to build a network of support from people at corporate and unit levels
Strong interpersonal and leadership skills

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