What you'll bring to the team
We are looking for a motivated and detail-oriented CRM Audience Specialist US to identify relevant and well-targeted first-party data segments for Merlin Entertainments. This role will be collaborating closely with the regional CRM team, Performance Marketing team, Direct Sales/Ecommerce team and relevant digital agencies to build and deliver first-party data segments to increase paid media return, drive lower CPAs, build customer engagement, retention and conversion.
Qualifications & Experience
Key Responsibilities:
- Partner with CRM managers to ensure accurate, timely and effective delivery of all audience segments across campaigns.
- Validate audience counts, monitor segmentation accuracy, and troubleshoot mismatches across Salesforce and ticketing dashboards.
- Build and manage customer audiences in Salesforce Marketing Cloud using DEselect, SQL queries and advanced custom filters.
- Maintain clear documentation, enforce naming conventions and develop reusable audience templates to ensure consistency and efficiency.
- Lead process improvements and implement best practices in audience management to drive scale and performance
- Own specialized segments, annual pass holders, general admission, dormant users, hand raisers and provides strategic insights to guide campaign strategy
- Support ad hoc audience and data requests and deliver actionable insights
- Build and deliver IPD reports, leveraging data to inform paid media and optimized targeting strategies.
Qualifications and Experience:
- 2–4 years of experience in database and segment management.
- Proficient with CRM platforms (e.g., Salesforce, HubSpot, or similar) and a strong understanding of customer data and performance tracking.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Detail-oriented, highly organized, and possesses excellent communication skills.
- A deep understanding of customer behavior and lifecycle marketing, paired with a passion for improving customer experience and engagement.
- Experience working within the leisure, travel, or entertainment sectors is highly desirable.
Benefits
- Excellent Health Care Options: Comprehensive medical, dental, and vision coverage. Paid Time Off (PTO).
- Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
- Recognition Programs and Rewards.
- 401(k) Program: Save for the future with company matching contributions.
- Tuition Reimbursement Programs: Get support for further education and career growth.
- Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!
Pay Range
Competitive
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