Marketing Operations Specialist (Bonita Springs)

About Optivate

Optivate is a leading provider of healthcare technology software solutions purpose-built for ophthalmologists and eye care specialists. The company's solutions, which include EMR, practice management, patient engagement, image management, and RCM and billing services are designed to streamline clinical documentation workflows and improve daily practice efficiencies for eye care professionals.

Position Summary

The Marketing Operations Specialist will own the day-to-day execution of marketing systems, lead generation, content production, and vendor management. This is a hands-on, multi disciplinary role for a self-directed operator who brings both technical depth and strong execution skills.

Key Responsibilities
Manage the HubSpot environment, including building workflows, running email marketing campaigns, managing lead generation, and pulling regular performance reports

Own WordPress site administration, including content publishing, layout edits, integrations, plugin updates, and ongoing upkeep

Execute and optimize Google Ads campaigns to drive qualified lead generation

Develop and execute SEO, AEO, and GEO strategy to drive organic visibility across traditional and AI-driven search

Produce content across email, LinkedIn, blog, landing pages, and website as needed

Create supporting visual assets in Canva for marketing campaigns, social, and email

Manage relationships with external marketing vendors and partners, including paid media, content, and creative

Conduct competitive research and produce reporting to inform marketing strategy and positioning

Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field

3–5+ years of progressive marketing experience with hands-on responsibility across digital marketing channels

Proficiency in HubSpot, including workflow building, email marketing, list management, and reporting

Proficiency in WordPress, including content management, page edits, and plugin/integration management

Demonstrated experience managing Google Ads campaigns with measurable lead generation results

Strong working knowledge of SEO fundamentals and emerging AEO/GEO best practices

Proficiency in Canva or equivalent design tools

Demonstrated LinkedIn marketing experience

Proven track record of driving qualified leads through digital marketing channels

Strong analytical skills and comfort working with marketing data and reporting tools

Ability to manage multiple priorities, projects, and vendor relationships independently

Preferred Qualifications
Prior experience in a B2B SaaS environment

Industry experience in healthcare technology, electronic health records (EHR), or ophthalmology software is strongly preferred

Why Join Optivate?
Opportunity to help scale a rapidly growing ophthalmology-focused healthcare technology platform

High-impact role with direct exposure to executive leadership and strategic growth initiatives

Comprehensive benefits including medical, dental, vision, and 401(k)

Backing from a growth-oriented private equity partner committed to long-term investment and innovation

Collaborative, entrepreneurial culture focused on the success of the customer and operational excellence

Competitive compensation package with bonus opportunity and long-term growth potential