Growth Marketing Manager (New York)

Growth Marketing Manager -- B2B SaaS, in office NYC

We are a fast-growing healthcare technology company helping physician groups capture more reimbursement and reduce administrative overhead across their patient population. This is a high-ownership role: you will be the lead campaign operator, reporting directly to the VP Marketing and working closely with Sales, Product, Customer Success, and RevOps.

Role summary
We are hiring a Growth Marketing Manager to help strengthen the company’s pipeline generation engine. This person will execute campaigns across events, webinars, email nurture, account-based programs, lifecycle marketing, landing pages, and reporting. The right hire is a strong operator who also understands strategy: someone who can turn messaging and sales priorities into programs that create pipeline, support deals, and improve conversion across the funnel.

What this role owns
Build and execute integrated demand generation programs across events, webinars, email, LinkedIn, partnerships, and targeted outbound support
Own campaign planning and execution for field marketing and event follow-up
Build landing pages, forms, emails, workflows, and nurture programs in HubSpot
Partner with sales on target account programs, follow-up sequences, and pipeline acceleration
Support account-based marketing plays for priority accounts and segments
Work with RevOps team on campaign reporting and attribution, including funnel conversion, sourced pipeline, influenced pipeline, and ROI
Translate positioning and messaging into campaign briefs, email copy, event promotion, landing pages, and sales support assets
Identify what is working, what is not, and where to optimize across channel mix, message, and follow-up
Help operationalize marketing use of AI tools for research, content repurposing, campaign production, and workflow speed

What success looks like
Events and webinars produce measurable pipeline, not just attendance
Sales has tighter campaign coordination and better follow-up systems
HubSpot campaigns, nurture flows, and reporting are live and reliable
Marketing can clearly show pipeline contribution and learnings by channel
The company has a repeatable operating rhythm for campaigns, field marketing, and lifecycle

Required experience
Has built demand gen programs from scratch at an early-stage or growth-stage company
4–7 years in demand generation, revenue marketing, growth marketing, or lifecycle marketing in B2B SaaS
Hands-on experience running full-funnel campaigns that drive qualified pipeline
Strong experience with HubSpot or similar marketing automation platform
Experience with webinars, email nurture, landing pages, event promotion, and campaign reporting
Experience briefing and directing content production, but also needs strong writing and message adaptation skills
Strong cross-functional partnership with sales and RevOps
Ability to work as a hands-on builder in a lean team
Comfortable using Claude to improve speed and execution quality
Familiarity with LinkedIn campaign support, retargeting, paid amplification and Google ads familiarity

Preferred experience
Experience supporting account-based or sales-led GTM motions
Field marketing or event marketing experience
Experience creating sales support assets, talk tracks, or light enablement materials

Benefits
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

Candidate profile
Pipeline-oriented, data-driven, and commercially minded
Scrappy and fast-moving
Strong operator, not just strategist
Can shift between campaign build, event execution, analysis, and copy
Comfortable in ambiguity and able to create structure