Role Overview
The Head of eCommerce will serve as the strategic and operational leader of the brand’s digital business. This VP-level role is responsible for owning the eCommerce P&L, defining the online growth strategy, and driving the roadmap for technology and customer experience.
Job Title: VP of Ecommerce
Role Overview
The Head of eCommerce will serve as the strategic and operational leader of the brand’s digital business. This VP-level role is responsible for owning the eCommerce P&L, defining the online growth strategy, and driving the roadmap for technology and customer experience.
The ideal candidate will bring a strong mix of analytical rigor, creative vision, and cross-functional leadership building a scalable digital business that deepens customer loyalty and drives profitability.
Key Responsibilities
Strategic Leadership & P&L Ownership
- Own the eCommerce P&L driving revenue, profitability, and customer lifetime value.
- Develop and execute the digital growth strategy aligned with company goals and brand values.
- Partner closely with Finance to forecast, model, and report on key performance metrics.
- Define and own the vision for the eCommerce roadmap from platform evolution and UX optimization to technology integrations - all with an unwavering obsession for customer experience.
- Lead cross-functional alignment on digital priorities across Marketing, Product, Operations, and Creative teams.
- Champion data-driven decision-making and digital innovation to elevate brand storytelling and conversion.
- Build and manage vendor and platform relationships, ensuring the tech stack and tools scale effectively with business growth.
- Oversee site merchandising, content strategy, and on-site UX to ensure a seamless and luxurious customer journey.
- Leverage analytics and A/B testing to continuously optimize conversion rates and AOV.
- Partner with Operations to ensure flawless execution from order to delivery.
- Partner closely with Marketing and external agencies to drive traffic through paid media, SEO, email, and affiliate channels.
- Enhance retention strategies through CRM, loyalty, and personalization programs.
- Lead, mentor, and develop a high-performing team.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Set clear KPIs and professional development goals aligned with company strategy.
- Champion an innovation mindset empowering the team to experiment, challenge convention, and surface bold ideas that drive growth and elevate the customer experience.
- Report and communicate performance to the executive team, translating analytics into actionable strategies that drive measurable business outcomes.
- 15+ years of progressive experience in eCommerce or digital business leadership, with at least 2 years at the VP or equivalent level.
- Proven track record of scaling a DTC business preferably in premium or luxury retail fashion.
- Experience managing full P&L and driving profitability.
- Strong understanding of Shopify (or similar), analytics platforms, and CRM systems.
- Strategic thinker with hands-on execution capability.
- Exceptional leadership, communication, and stakeholder management skills.
- Passion for customer experience.
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