Rate of Pay
USD 140,000.00 – 175,000.00 per annum
Our Mindset
- We believe in performance, agility, innovation, fun, collective intelligence, and empowerment.
- We celebrate successes and accept failure as opportunities for growth.
- We are empowered and fully accountable, encouraging ownership, decision‑making, and impact.
- We act as one team, collaborating across global, regional, and hotel levels to drive commercial and marketing strategy.
Your Mission: What You Will Be Accountable For
As Director of Sales, you oversee the development and execution of the hotel’s sales strategy across all segments and regions.
Reporting to the General Manager and working in close collaboration with the Revenue Management, Marketing and Ecommerce teams, you’ll drive the hotel’s revenue growth across Rooms, F&B, MICE, Wellness and beyond.
You will be fully accountable for achieving annual B2B revenue targets and champion a culture of proactivity to create opportunities and build meaningful connections.
Sales Leadership
- Play a key role in the budget planning process by defining ambitious targets by segment and feeder market.
- Develop and implement an annual sales strategy targeting luxury leisure, corporate, MICE, and group segments.
- Nurture key partnerships with Accor’s global sales office, luxury travel advisors (Amex FHR), consortia (Virtuoso, Signature), corporate clients, and MICE.
- Represent the hotel at industry events, trade shows, and networking functions to promote the property and generate qualified leads.
- Organize and participate in sales missions, fam trips, client meetings, and promotional activities to enhance hotel visibility and attract new business opportunities.
- Coordinate cross‑functional internal teams to ensure flawless event execution, delivering memorable experiences for clients.
Sales Performance
- Drive the sales team’s performance through data‑driven decision‑making and regular business reviews.
- Analyse market trends, competitive benchmarks, and guest insights to identify new opportunities.
- Regularly audit booking channels, including online booking tools (OBTs) and self‑booking tools (SBTs).
- Collaborate with the General Manager, Commercial & Marketing Director, Revenue and Ecommerce leaders to define the optimal business mix and contribute to monthly forecasts, improving accuracy and targeting varying demand periods.
- Work closely with Revenue Management and F&B teams to streamline the quotation process, ensuring fast, high‑quality responses that maximise conversion.
- Leverage Accor’s loyalty program to drive guest engagement and business growth.
Team Development
- Recruit, train and mentor a high‑performing sales team.
- Ensure every sales fundamental is executed impeccably, from lead capture to post‑stay engagement, in line with brand SOPs.
- Foster a culture of excellence, accountability and guest‑centric service.
Levers / How You Will Drive Results
Client relationships (direct & indirect), B2B loyalty programs, B2B CRM tools and sales analytics (ANAI), online RFP platforms, MICE preferred agreements, TMC and consortia preferred agreements, corporate & leisure FIT, online leisure groups, trade shows, fam trips, sales missions.
Deliverables & KPIs
RevPAR, ADR, Total Revenue, RGI, sales roadmap, B2B revenue, B2B loyalty contribution, conversion rate, lead response time, RPS, LQA, loyalty members RPS.
Qualifications
- 5+ years of experience in luxury hospitality sales.
- Data‑driven, strong business sense, critical thinking, and strategic decision‑making.
- Curious about best practices and industry trends.
- Excellent interpersonal skills with the ability to build relationships with external partners and luxury clientele.
- Energetic in teamwork among Sales, Marketing, Revenue and Ecommerce teams.
- Very good verbal and written communication skills in English.
- Bachelor’s degree in Marketing, Hospitality or Business.
Our Culture
- Passion for excellence.
- Passion and pride for our brands, people, and guests.
- Entrepreneurial spirit, confidence, strong KPIs and freedom.
- Family spirit, responsiveness, solidarity and constant dialogue with the field.
- Trust and transparency: share everything, no taboo.
- Long‑term relationships with owners and talents, fostering belonging.
- Bespoke & free: 100% experience‑driven and tailored services, unlocking creativity.
Living Sofitel / How You Will Shine
- Express entrepreneurial spirit & leadership, embody French Art de Vivre.
- Demonstrate humble excellence, distinguished presence, savoir‑faire and attention to detail.
- Be a team player, passionate, warm, social, with sincere care for others.
- Show a good sense of luxury, create stories, rituals, and traditions.
- Be a Francophile: interest in French language, culture, history, cuisine.
- Demonstrate open‑mindedness, creativity and innovation.
- Show interest in local arts & culture, gastronomy, fashion, modern designs.
- Care for committed luxury.
Additional Information
- Opportunity to work with a diverse team representing over 20 countries worldwide.
- Experienced group of individuals to train and hone innate skills and abilities.
Visa Requirements
Must be legally authorized to work in the U.S.A. Sofitel Washington DC Lafayette Square does not assist with work authorization.
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