Marketing Manager (Full-Time)

Application Instructions

Penhall Company has been shaping the future of concrete services for over 65 years. As the nation's leader in concrete cutting, coring, scanning, and demolition, and ranked 3rd in Demolition by ENR's 2023 Top Specialty Contractors, we deliver more than just expertise-we deliver results. With safety at the core of our operations and state-of-the-art technology in our hands, we ensure every project is executed with precision, efficiency, and care.

Position Description

Job Summary

The Marketing Manager will serve as a key driver of Penhall's marketing operations, responsible for executing and optimizing digital marketing strategies that directly support revenue growth and sales priorities. This role focuses on demand generation, structured planning, and performance-driven execution across digital channels.

Duties and Responsibilities

Own and manage digital marketing strategy execution, ensuring alignment with company growth initiatives and sales priorities
Establish and maintain a weekly marketing planning cadence to drive consistency and proactive execution
Develop and manage a centralized marketing content calendar aligned to target markets and service lines
Partner with Sales Leadership and Account Managers to support pipeline development, strategic selling, and planned work initiatives
Execute demand generation campaigns across digital platforms, including paid media, email, and web-based initiatives
Optimize landing pages and digital experiences to improve lead generation, engagement, and conversion rates
Oversee the creation of high-quality, consistent content aligned with Penhall's value proposition
Collaborate with internal subject matter experts and manage freelance resources to scale content development
Align project and customer-focused content with Account Manager goals and market priorities
Maintain and optimize company websites with a focus on content accuracy, brand consistency, and conversion effectiveness
Manage third-party marketing platforms and integrations to support campaign performance and tracking
Monitor and analyze key performance metrics, including reach, lead activity, call attribution, and website engagement
Develop and maintain simple marketing performance scorecards to track effectiveness and inform decision-making
Manage social media platforms with a focus on brand credibility and targeted visibility, not vanity metrics
Improve cross-functional communication through proactive planning and "pre-informs"
Coordinate marketing efforts across sales, operations, and leadership to ensure alignment and efficiency
Stay informed on emerging marketing trends, tools, and technologies to continuously improve performance
Perform other related duties as assigned by the manager
Position Requirements

Required Skills and Abilities Strong understanding of digital marketing channels, including paid media, SEO, email marketing, and content marketing
Experience with marketing analytics tools (e.g., Google Analytics, CRM platforms, call tracking tools)
Ability to plan, prioritize, and execute multiple marketing initiatives in a fast-paced environment
Proficiency in website content management systems (CMS) and basic understanding of conversion optimization
Experience managing content development across internal and external resources
Strong analytical skills with the ability to translate data into actionable insights
Excellent written and verbal communication skills, with a focus on clear and compelling messaging
Ability to collaborate cross-functionally with sales, operations, and leadership teams
Strong organizational skills with attention to detail and execution discipline
Essential Core Competencies Strategic Thinking: Aligns marketing initiatives with business goals, revenue growth, and sales priorities
Execution Discipline: Maintains structured planning cadence and delivers consistent, high-quality output
Data-Driven Decision Making: Uses performance metrics to optimize campaigns and guide strategy
Problem Solving: Identifies gaps in marketing performance and implements effective solutions
Communication Skills: Effectively conveys messaging and collaborates across teams
Collaboration: Partners with sales, operations, and leadership to drive aligned outcomes
Adaptability: Adjusts strategies and execution based on business needs and market conditions
Accountability: Takes ownership of marketing outcomes and performance metrics
Education and Experience Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
3+ years of experience in digital marketing, demand generation, or marketing operations
Experience supporting B2B, construction, or industrial services environments preferred
Familiarity with CRM systems and marketing automation tools preferred
Physical Requirements Prolonged periods of sitting at a desk and working on a computer
Must be able to lift up to 15 pounds at times
Ability to travel occasionally for meetings, site visits, or team collaboration

Equal Opportunity Employer

Legal Disclaimer:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Penhall Company is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, compensation inquiries, discussions or disclosures, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. (41 CFR §§ 60-1.4(a), 60-300.5(a) and 60-741.5(a))

This job description is intended to describe the general nature and level of work being performed by employees in this position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications required. Penhall Company reserves the right to modify, add, or remove duties and to assign other responsibilities as necessary.