Position Overview
Governor Josh Shapiro is seeking a Director of Digital Strategy to lead the day‑to‑day operations of the Governor’s digital and online communications program. This senior staff position is responsible for a content team, significant production infrastructure, and online channels that power Governor Shapiro’s digital presence, shape his online voice, and cultivate his creative brand.
The ideal candidate is an experienced digital leader who understands the mechanics of high‑volume content operations, is always ready to try, fail, and iterate, and works alongside press and creator strategy to reach every Pennsylvanian, no matter where they get their information.
Responsibilities
- Lead the strategic direction, execution, and overall quality of the Governor’s owned social media platforms, ensuring excellence in content development, rapid response, and video production across Instagram, X, Facebook, YouTube, TikTok, NextDoor, Threads, Bluesky, and emerging channels.
- Provide direct briefings to the Governor on matters related to online communications, social listening, digital strategy, upcoming priorities, and all digital‑focused events or content production.
- Supervise the content team (Platforms Manager, Content Manager, Production Associate, and Graphic Designer), the digital partnerships team under the Senior Advisor for Creator Strategy and Online Media, and the Digital and Communications Assistant.
- Serve as a primary liaison between the Office of Digital Strategy and the Offices of Communications, Legislative Affairs, Policy, Scheduling and Operations, and Deputy Chief of Staff to ensure online content reflects the Governor’s real‑time schedule, initiatives, and strategic priorities.
- Coordinate with the Director of Communications, Press Secretary, and the Chief of Staff to craft timely rapid‑response content in a fast‑moving federal and state news environment.
- Partner with the Senior Advisor for Creator Strategy and Online Media to align online communications with creator engagement efforts and contribute to developing innovative collaborations that reach Pennsylvanians through trusted digital messengers.
- Oversee all aspects of video production, working across internal staff and Commonwealth Media Services to ensure shoots, edits, and final outputs are effectively planned, tracked, and delivered from concept through post‑production.
- Manage the Governor’s Office relationship with Commonwealth Media Services for photo and digital production, collaborating with the Creative Director and team of videographers, editors, and audio specialists on scheduling, messaging, creative guidance, and execution.
- Ensure appropriate staffing and coordination for all events requiring photography, vertical content capture, or production support, in partnership with the Scheduling and Operations team to facilitate seamless on‑site movement while capturing essential content.
- Lead data tracking and analytics in collaboration with the Production Associate, extracting actionable, real‑time insights and sharing performance updates with the Governor and senior leadership.
Work Schedule and Additional Information
- Full‑time employment.
- Work hours are 9:00 AM to 5:30 PM, Monday – Friday, with a 60‑minute lunch.
- Position headquartered in Harrisburg, Pennsylvania.
- Telework opportunity: part‑time one day per week from an approved Pennsylvania location with a securely configured high‑speed internet connection; otherwise, report to the headquarters office in Harrisburg. The ability to telework is subject to change.
- Salary: In some cases, the starting salary may be non‑negotiable.
Qualifications
- Minimum of five years of professional experience in digital communications, including at least two years of direct supervisory or managerial responsibilities.
Additional Requirements
- Valid driver’s license.
- Ability to work well in a fast‑paced and highly collaborative team environment.
- Enthusiastic and self‑motivated with a desire to learn new tools and technologies.
- Experience working within large, complex teams.
- Demonstrated ability to run a high‑output content operation for an elected leader, political entity, brand, or large organization.
- Strong working knowledge of major social media platforms, their algorithms, and internal problem‑solving with partners.
- Experience overseeing video production from pre‑production through final edit, including managing external production teams or vendors.
- Familiarity with social media management and listening tools (e.g., Sprout Social, Meltwater, or equivalent).
- Ability to manage up and across in a complex organization, working effectively with colleagues in overlapping but distinct areas.
- Exceptional attention to detail and strong organizational instincts, with clear systems for file management, approvals, and team coordination.
- Comfortable working nights and weekends as the news cycle demands.
- Ability to perform essential job functions.
Legal Requirements
- Must pass a background investigation.
Telecommunications Relay Service (TRS)
- Provide 711 service for individuals with hearing, speech, or other disabilities.
EEO Statement
The Commonwealth is an equal employment opportunity employer and is committed to a diverse workforce. The Commonwealth values inclusion as we seek to recruit, develop, and retain the most qualified people to serve the citizens of Pennsylvania. The Commonwealth does not discriminate on the basis of race, color, religious creed, ancestry, union membership, age, gender, sexual orientation, gender identity or expression, national origin, AIDS or HIV status, disability, or any other categories protected by applicable federal or state law. All diverse candidates are encouraged to apply.
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