Vice President, Creative Job at TileBar in New York

TileBar is an innovative industry leader transforming the tile, interiors and surfaces market in the United States. As a rapidly growing company, we are redefining how homeowners and designers shop for projects. With an ambitious vision to lead the multi-billion-dollar tile category, we are seeking a visionary, strategic, and hands‑on creative leader to shape the future of our brand and join our dynamic team. In this role, you will play a vital part in our growth trajectory.

Vice President, Creative
TileBar is seeking a VP, Creative to join our growing team and to drive the TileBar brand across all channels. This role will lead creative expression across the full brand ecosystem—from brand strategy and campaign development to production and execution—ensuring a cohesive, elevated, and commercially effective expression at every touchpoint.

This is a highly visible leadership role responsible for driving end‑to‑end creative across all channels, and requires a strong, motivating manager of a large, high‑performing team. You will define and elevate TileBar’s brand expression while ensuring creative output is cohesive, scalable, and commercially impactful. Partnering closely with Marketing, Product, Merchandising, and executive leadership, you will position Creative as a core driver of business growth. This is a highly visible leadership role, responsible for shaping brand direction to support business growth.

Key Responsibilities
Develop the brand

Define, refine, and steward TileBar’s visual identity, voice, and creative direction across all touchpoints

Translate business and marketing objectives into distinctive, high‑impact creative platforms

Ensure consistency, quality, and a premium standard across all brand expressions

Build scalable creative systems leveraging in‑house teams, AI tools, and external partners

Work closely with Marketing, Product, and Merchandising to align creative with business priorities and reinforce Creative as a strategic pillar of brand and business growth

Serve as the senior creative voice and a culture expert in leadership conversations

Lead campaigns & go‑to‑market

Concept and lead integrated 360° campaigns, seasonal storytelling, and brand narratives

Oversee creative for frequent product launches in a high‑SKU, fast‑paced environment

Establish frameworks to enable speed and volume without compromising creative excellence

Lead creative across eCommerce, CRM, paid media, social, print, packaging, and retail environments across consumer and trade touchpoints

Partner with performance and marketing teams to deliver conversion‑optimized, on‑brand creative

Adapt storytelling across key audiences (Trade, Retail, DTC) while maintaining brand integrity

Lead a high‑performance team

Lead and mentor a multidisciplinary in‑house team (design, copy, photo, video, 3D/CGI/AI, and creative operations)

Foster a culture of innovation, collaboration, accountability and high standards. Set clear goals, provide guidance, and ensure the team's continuous development

Manage external resources, freelancers and production vendors as needed

Attract, develop, and retain top creative talent

Own creative operations & production

Oversee budgets, resourcing, and production planning

Lead end‑to‑end production (photo/video shoots, post‑production, CGI/AI workflows)

Build efficient briefing, workflow and feedback systems across cross‑functional teams

Drive innovation in content creation, including AI‑enabled production and automation to scale creative output

Qualifications

12+ years of experience in creative leadership roles, ideally within interiors, home, luxury, or design‑driven brands

Proven track record leading both brand‑building and performance‑driven creative at scale

Experience operating in high‑volume, high‑SKU environments (eCommerce preferred)

Deep understanding of omnichannel ecosystems, including digital, retail, and paid media

Exceptional creative judgment and taste, with a strong point of view on design, storytelling, and visual culture

Strong leadership abilities with experience managing high‑performing creative teams, fostering a collaborative environment, and driving change

Experience influencing senior stakeholders and contributing at the executive level

Ability to connect creative strategy to business outcomes

Ability to lead through change and scale teams during growth

Strong creative operations mindset; able to build systems, workflows, and scalable processes

Experience with modern creative tools, including Adobe Creative Suite, Figma, and emerging AI platforms

Knowledge of content production, including photography, video, CGI, and AI‑driven workflows

Understanding of DAM systems, project management tools, and agile workflows

Passionate about home design and luxury consumer goods with a strong understanding of customer behaviors and industry trends

Interested in emerging digital trends, tools, and technologies, evaluating their potential for adoption to stay ahead of the competition

Excellent verbal and written communication skills, with the ability to influence and collaborate effectively at all levels of the organization

Builder by nature—eager to introduce and establish new ways of working.

Ability to adapt, dynamic and proactive: Curious with a growth mindset

Solution driven, entrepreneurial, resourceful, and self‑sufficient

About TileBar
At TileBar, we are committed to fostering a workplace that embraces and celebrates diversity, equity, and inclusion. We believe that a diverse and inclusive workforce not only enhances our ability to innovate and succeed but also creates a more enriching and supportive environment for our employees.

TileBar is an equal opportunity employer and welcomes applications from all qualified individuals, regardless of their race, color, religion, gender, sexual orientation, gender identity or expression, national origin, genetics, age, disability, or veteran status.

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