Creative Design Lead Job at Addi in New York

About Addi We are a leading financial platform, building the future of payments, shopping, and banking a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia's fastest-growing marketplace.
With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country's leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.
Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America's financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.
But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.
About the Role This is where you come in. Below, you'll find what this role is all about—the impact you'll drive, the challenges you'll tackle, and what it takes to thrive at Addi. If you're ready to be part of something big, keep reading.
What's the Mission You'll Drive Elevate Addi's brand equity and campaign performance by leading a high-velocity creative team that blends world-class design craft with AI-augmented workflows. You will transform complex financial communications into visually distinctive, emotionally resonant, and scalable retail experiences that build deep consumer trust and drive market conversion.
What You Will Do Establish Design Excellence: Achieve a measurable uplift in brand sentiment and campaign engagement by redefining visual standards and creative execution for all major retail and financial product launches within the first 6 months.

Scale Creative Production: Increase asset output by 40% while maintaining a 100% brand consistency rating by building and deploying a modular campaign design system (templates and asset libraries) for digital, OOH, and retail channels.

Architect the AI Design Layer: Reduce creative production bottlenecks through the definition, training, and integration of AI-assisted workflows (e.g., automated image generation and social formatting)

Unify Cross-Channel Brand Voice: Ensure zero visual regressions in public-facing assets by implementing a robust creative governance and review process that aligns brand strategy, performance marketing, and retail partner needs.

Upskill and Lead the Design Squad: Improve team performance and engagement scores by mentoring the creative team on advanced design craft and AI fluency, resulting in 100% of the team meeting elevated quality benchmarks within 12 months.

What We're Looking For Creative Leadership & Design Craft
5+ years leading creative design teams in fast-paced environments (fintech, e-commerce, creative agency, or high-growth startup), with a portfolio that demonstrates both creative ambition and versatility across a broad range of formats campaigns, OOH, digital, retail, social, brand identity.

Has a proven track record of producing breakthrough creative work that sets a new visual standard and then builds the systems and templates that help others reach it consistently.

Sets an exceptionally high creative bar while staying pragmatic about timelines, production constraints, and the realities of shipping in a fast-moving environment. Knows the difference between perfectionism and craft.

Visual Communication for Financial & Retail Campaigns
Has experience designing for financial products or retail campaigns able to make complex, sensitive, or regulation adjacent communications feel clear, credible, and visually compelling for diverse audiences.

Strong intuition for how design decisions affect trust and conversion understands that in financial services, design isn't just about aesthetics but about making people feel safe enough to act.

Generalist versatility: equally comfortable concepting a large-format OOH campaign, directing a retail activation, designing a performance creative set, or building a landing page and able to move fluidly between these without losing creative coherence.

AI Fluency & Aesthetic Judgment
Proven experience using AI tools as an active part of their design process not experimenting from the sidelines, but integrating them into real production workflows with real brand constraints.

Has the taste and aesthetic judgment to evaluate AI-generated output critically: knows when it's genuinely useful, when it's off-brand, and when it's just "AI slop" and can articulate the difference clearly to a team.

Can design brand guardrails, prompt libraries, and quality checklists that make AI-assisted output consistent and brand-safe, enabling the team to move faster without trading quality for speed.

Systems Thinking & Operational Creativity
Thinks beyond what they can personally produce finds ways to multiply their creative impact through scalable systems, modular design frameworks, and external partnerships with freelancers or agencies.

Has experience building or operationalizing a design system for campaign or brand use: not just a component library, but a living system that others can use to produce great work without needing constant creative direction.

Strong cultural intuition: quickly calibrates on what makes a specific company's brand tick, and brings creative ideas that feel unexpected but unmistakably right for that context.

Cross-Functional Collaboration
Collaborative and generous working style, genuinely enjoys helping others level up their own creative output, gives clear and constructive feedback, and builds trust with non-design stakeholders through well-reasoned creative decisions.

Works fluidly with brand strategy, copy, performance marketing, and product teams able to translate briefs from multiple directions into unified, visually coherent creative with a clear point of view.

Balances creative ambition with practical constraints in a fast-moving environment where new needs and formats emerge regularly.

Adaptability & Resourcefulness
Thrives in high-ambiguity, high-velocity environments. Builds structure where there is none, ships quality work under pressure, and adjusts creative direction without losing momentum or integrity.

Highly resourceful able to do more with less, stretch limited budgets creatively, and make smart calls about when to invest in craft and when to move fast.

Why Join Us? Work on a Problem That Truly Matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.

Be Part of Something Big From the Ground Up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won't just be an employee—you'll be an owner

Unparalleled Growth Opportunity – The market we're tackling is massive, and we're growing faster than almost any fintech lender at our stage. If you're looking for a high-impact role in a company that's scaling fast, this is it.

In Summary: Addi Colombia's leading financial platform is looking to hire a creative team that blends world-class design craft with AI-augmented workflows . You will transform complex financial communications into visually distinctive, emotionally resonant, scalable retail experiences that build deep consumer trust and drive market conversion .

En Español: Sobre Addi Somos una plataforma financiera líder, construyendo el futuro de los pagos, las compras y la banca un mundo donde consumidores y comerciantes puedan hacer transacciones sin esfuerzo y crecer juntos. Hoy en día, atendemos a más de 2 millones de clientes y asociamos con más de 20,000 comerciantes, haciendo de Addi Colombia el mercado de mayor crecimiento. Con un enfoque tecnológico avanzado, ofrecemos soluciones bancarias (depósitos, pagos, crédito no garantizado) y servicios comerciales (e-commerce, marketing), cerrando la brecha financiera para millones de personas y redefiniendo cómo experimentan la libertad financiera. Como proveedor líder del país Buy, Pay Later, hemos asegurado la aprobación regulatoria para operar como banco, desbloqueando aún mayores oportunidades para nuestros clientes. Somos una empresa consciente, impulsada por una profunda experiencia en la escala de tecnología, servicios y productos, y vivimos con nuestros valores todos los días. Sobre el papel Aquí es donde entras. A continuación, encontrarás lo que este rol se trata del impacto que conducirá, los desafíos que enfrentará y lo que se necesita para prosperar en Addi. Si estás listo para ser parte de algo grande, sigue leyendo. ¿Cuál es la misión You'll Drive Elevate Addi equidad de marca y campañas liderando un equipo de rendimiento creativo de alta velocidad que combina artesanías de diseño de clase mundial con flujos de trabajo aumentados por IA? Lo que vas a hacer Establish Design Excellence: lograr un aumento medible en el sentimiento de marca y la participación en las campañas mediante la redefinición de estándares visuales y ejecución creativa para todos los principales lanzamientos de productos minoristas y financieros dentro de los primeros 6 meses. Scale Creative Production: Aumentar la producción de activos en 40% mientras se mantiene una calificación de consistencia de marca 100% al construir e implementar un sistema modular de diseño de campaña (plantillas y bibliotecas de activos) para canales digitales, OOH, y retail. La capa de Diseño de Inteligencia Artificial: Reducir los embotellamientos creativos del envío a través de la definición, formación e integración de flujos de trabajo basados en startup (por ejemplo, generación automática de imágenes rápidas e implementaciones sociales). Conoce la diferencia entre perfeccionismo y artesanía. Comunicación visual para campañas financieras y minoristas Tiene experiencia en el diseño de productos financieros o campaña minorista que pueden hacer que las comunicaciones adyacentes complejas, sensibles o reguladas se sientan claras, creíbles y visualmente atractivas para diversas audiencias. Una fuerte intuición sobre cómo las decisiones de diseño afectan a la confianza y la conversión entiende que en los servicios financieros, el diseino no es solo una cuestión de estética sino de hacer sentirse lo suficientemente seguro como para actuar. Versatilidad generalista: igualmente cómodo concebir un formato OOH grande, dirigir una activación minorista, diseñar un conjunto creativo o construir una página de destino sin perder coherencia. Construye una estructura donde no hay ninguna, envíe un trabajo de calidad bajo presión y ajusta la dirección creativa sin perder impulso o integridad. Muy ingenioso capaz de hacer más con menos, estirar presupuestos limitados creativamente y realizar llamadas inteligentes sobre cuándo invertir en artesanías y cuándo moverse rápidamente. ¿Por qué unirse a nosotros? Trabajar en un problema que realmente importa Estamos redefiniendo cómo las personas compran, pagan y bancos en Colombia, rompiendo barreras financieras y empoderando a millones. Tu trabajo impactará directamente en la vida de los clientes al crear servicios financieros más accesibles, fluidos y justos. Sea parte de algo grande desde el suelo Este es tu papel para ayudar a dar forma a una empresa, influyendo en todo, desde nuestra tecnología y estrategia hasta nuestra cultura y valores. No serás un propietario de Oportunidades de Desparcelidad El mercado que estamos explorando es una gran oportunidad de crecimiento, si buscamos una compañía de alta tecnología y casi todos nuestros empleados están creciendo más rápido.