Account Executive, WSFL

Account Executive, WSFL Miami

Ready to help local businesses thrive while building your own successful sales career? WSFL, South Florida's trusted news and entertainment destination, is seeking a dynamic Account Executive to join our Miami team. In this role, you’ll be the bridge between local businesses and growth opportunities, crafting compelling multi-platform advertising solutions that deliver real results. From traditional broadcast television to cutting‑edge digital strategies, you’ll help clients reach their customers through our comprehensive suite of advertising platforms, including Florida Panthers broadcasts, OTT video, social media, digital display, and e‑mail targeting.
What you’ll do

Sell advertising solutions to local and regional businesses and advertising agencies.
Apply a consultative approach to analyze current and prospective customer needs and craft customized advertising solutions that deliver return on investment.
Facilitate the customer’s ability to take advantage of the full array of digital marketing options available, in addition to television commercial airtime sales.
Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non‑traditional advertisers.
Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with agencies, maximizing revenue and creating custom solutions for new advertisers.
Serve as a trusted advisor with new and existing clients, providing best‑in‑class customer service, growing accounts, and gaining additional business from referrals.
Perform client services, including media availability negotiations, presentation preparation, delivery, copywriting, credit applications, and revenue collection.
Effectively and proactively manage a sales funnel using a CRM system, monitoring and achieving key performance indicators and expected activity levels.
Contribute to the creative development of campaigns through client communication, needs analysis, storyboard and concept creation, and assistance in production aspects.
Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
Perform routine administrative functions of a media salesperson, including makegood resolution, continuous CRM updates, and communication with sales leadership regarding account status.
Perform other duties as assigned.
What you’ll need

BS/BA in a related discipline preferred or equivalent years of experience.
Generally 2+ years of proven sales success preferred.
Experience in strategic account management, broadcast ratings, and digital execution preferred.
Valid driver’s license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
What you’ll bring

Highly self‑motivated and goal‑focused.
Highly creative and innovative thinker.
Strong influencing, selling and upselling skills.
Effective teamwork and collaboration skills.
Very strong analysis and data interpretation – able to translate needs and research data into sound marketing proposals.
Exceptional verbal and written communication skills.
Outstanding presentation abilities (in person/virtual, small/large groups, all levels).
Strong time management and organizational skills.
Proficient with Microsoft Office (Word, Excel and PowerPoint).
Working knowledge of Google Workspace (Sheets, Docs, Slides) and virtual conferencing platforms (e.g., Skype, WebEx, Zoom, MS Teams).
What we’ll offer

Uncapped sales commission.
Monthly allowance for mileage and cell phone.
Extensive Scripps Sales Process training.
A career path to grow your professional experiences.
Full medical, dental and vision benefits, as well as certain other health and wellness benefits.
Retirement savings plan with company match.
Other key company benefits: disability/accident insurance, life insurance, ID protection, pet discount program, employee assistance program. Detailed timing and conditions of benefits eligibility and other terms will be provided upon hire.
Where you’ll live, work and play

Miami, Florida offers an unparalleled lifestyle where business thrives alongside world‑class entertainment and year‑round sunshine. As a global gateway city, Miami boasts a diverse, dynamic economy with opportunities spanning media, finance, international trade, and technology. Its vibrant cultural scene, famed art districts, and sporting teams provide endless opportunities for professional networking and personal enjoyment.
At Scripps, we are committed to an inclusive culture that values all employees and reflects the communities we serve. We strive to create a respectful workplace where everyone feels a sense of belonging and connection.
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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