Adobe Journey Orchestration (AJO) - Technical Lead

Adobe Journey Orchestration (AJO) - Technical Lead
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Location
This is a hybrid role based in Chicago, Atlanta, Dallas, Houston, New York & San Francisco.

About the job you’re considering
An Journey Orchestration Lead designs and implements real-time, personalized customer experiences using Adobe Journey Optimizer (AJO) and the Adobe Experience Platform (AEP).

Your role

Focus on customer lifecycles, orchestrate multi‑channel journeys (email, SMS, push), and use data‑driven insights to trigger actions based on behavior.

Key tasks include technical integration via APIs/SDKs, data modelling, and performance analysis to optimize engagement.

Enable data‑driven decision‑making by designing, implementing, and operationalizing insights in Adobe Customer Journey Analytics (CJA) to inform campaign optimization and experience design.

Your skills & experience

Develop campaign, journey, and variant‑level copy aligned to brand, channel, and audience strategy.

Partner with Journey, Analytics, and Creative teams to refine messaging based on performance data.

Journey Design & Execution – create complex, multi‑step customer journeys using AJO’s visual canvas.

Real‑Time Data Integration – utilize AEP to ingest real‑time data from events, behavioral, and transactional sources.

Technical Expertise – integrate AJO with Adobe Campaign, Adobe Target, and third‑party systems using APIs and SDKs.

Strategic Optimization – define data‑driven strategies for segmentation, testing, and journey performance tracking, often including AI/ML services.

Orchestration Controls – implement journey arbitration to prioritize messages and manage frequency caps to avoid over‑communication.

Translate stakeholder questions into actionable journey‑level insights.

Partner with MarTech and Data teams to ensure event schemas and data structures support analytics needs.

Support per‑campaign and cross‑campaign performance analysis during iteration waves.

Develop dashboards and insight frameworks that inform content, journey, and media decisions.

Enable knowledge transfer to internal teams to build analytics self‑sufficiency.

Experience in technical roles related to digital marketing.

Deep knowledge of Adobe Experience Cloud, particularly AJO and AEP.

Proficiency in JavaScript, APIs, and data modelling.

Experience working within enterprise brand and compliance constraints.

Improves campaign effectiveness while supporting faster launches and easier optimization.

Ensures creative excellence is preserved within a scaled MarTech operating model.

Digital analytics or customer journey analytics roles.

Hands‑on expertise with Adobe Customer Journey Analytics; AEP experience strongly preferred.

Strong understanding of event‑based data models and marketing measurement.

Ability to communicate insights clearly to both technical and non‑technical audiences.

Experience supporting iterative, agile campaign delivery environments.

Compensation
The base compensation range for this role in the posted location is: $82,082 - $193,440. Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.

Benefits

Paid time off based on employee grade (A-F): Vacation 12-25 days, depending on grade; company paid holidays, personal days, sick leave.

Medical, dental, and vision coverage (or provincial healthcare coordination in Canada).

Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada).

Life and disability insurance.

Employee assistance programs.

Other benefits as provided by local policy and eligibility.

Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.

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