Segment Marketing Manager

Overview

The Segment Marketing Manager is a mid‑level role responsible for developing and driving specific segment plans under the guidance of a Senior Segment Marketing Manager. The manager collaborates cross‑functionally with Marketing, Communications and other departments to deliver plans on time and within budget, while providing strategic consultation on segment behaviors, industry trends and competitive dynamics. The role also ensures alignment of line‑of‑business services, products and the customer experience model with the segment’s needs.
Responsibilities

Develop marketing strategies and tactics that help the line of business meet its objectives.
Educate internal Marketing and Communications teams and cross‑functional partners on audience behaviors to drive impactful channel and tactic execution.
Project‑manage marketing plan deliverables across channels with cross‑team members.
Identify strategic opportunities to increase market value to the business, with measurable KPIs.
Guide execution of strategies and marketing campaigns through Marketing Operations and External Communication/Content teams and/or external vendor ecosystem to meet strategic objectives.
Complete creative briefs, including goals, audience detail, key messages, wire‑frames, outlines and content recommendations.
Assist in planning and developing new and evolved products, platforms and delivery channels with cross‑functional teams.
Set, track, analyze and measure KPIs for marketing initiatives.
Use results to evolve and refine marketing strategy and recommendations.
Assist with budget development and manage marketing activities within budgets.
Provide marketing consultation for segment needs at the market leadership level.
Interact consultatively with key leadership and stakeholders on a regular basis.
Perform other duties as assigned.
Qualifications

8–10 years of progressively responsible positions in marketing.
Bachelor’s degree (B.A.) or an equivalent combination of education and experience.
Financial Services background desired.
Salesforce experience desired.
Proficiency with Microsoft Office (PowerPoint, Word, Excel).
Project management experience.
Demonstrated strategic planning experience.
Experience leveraging KPIs for strategic decision‑making and guidance.
Ability to track and analyze competitive activities.
Understanding of segmentation and experience using segmentation in marketing planning.
Experience with a variety of marketing distribution channels (multi‑channel marketing).
Experience working in a matrix environment and/or leading initiatives through cross‑functional project teams.
Strong editing, written and verbal communication skills.
Detail‑oriented with exceptional organization skills and the ability to multitask.
Compensation and Benefits

Compensation Range: $69,230.00 – $149,000.00. The posted range reflects UMB’s standard for this role; actual compensation may vary by location, experience and other factors. Full earning potential is not included.
Benefits include Paid Time Off; a 401(k) matching program; annual incentive pay; paid holidays; a comprehensive company‑sponsored benefit plan covering medical, dental, vision and other insurance; health savings, flexible spending, and dependent care accounts; adoption assistance; an employee assistance program; fitness reimbursement; tuition reimbursement; an associate wellbeing program; an associate emergency fund; and various associate banking benefits. Benefit offerings and eligibility requirements vary.
Equal Employment Opportunity

UMB and its affiliates are committed to inclusion and diversity and provide employment opportunities to all employees and applicants without regard to race, color, religion, sex (including gender, pregnancy, sexual orientation and gender identity), national origin, age, disability, military service, veteran status, genetic information, or any other status protected by applicable federal, state or local law. If you need accommodation for any part of the employment process because of a disability, please send an e‑mail to talentacquisition@umb.com. If you are a California resident, please visit our Privacy Notice for California Job Candidates to understand how we collect and use your personal information when you apply for employment with UMB.

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