Director of Sales & Marketing (Midwest Region)

Job Opening: Director of Sales & Marketing (Midwest Region) Company: Display Supply & Lighting, Inc. (DS&L)
Location: Itasca, IL (Hybrid / Regional Travel Required)
Reports To: President
About Display Supply & Lighting, Inc. For over 47 years, Display Supply & Lighting, Inc. has been a leader in providing innovative lighting solutions, supply items, and logistics services to the trade show, corporate office, and retail display industries. We pride ourselves on technical expertise, high-quality products, and a commitment to helping our clients "stand out in the crowd."
The Role We are seeking a high-energy, strategic, and results-driven Director of Sales & Marketing to lead our growth efforts within the Midwest Region . This is a dual-focus leadership role: you will be the architect of our regional sales strategy while simultaneously overseeing marketing initiatives that align with our brand’s reputation for excellence.
The ideal candidate possesses a deep understanding of the lighting or trade show industries and has a proven track record of managing long-cycle B2B relationships.
Key Responsibilities Sales Leadership (Midwest Focus) Regional Growth: Develop and execute a comprehensive sales plan to expand DS&L’s footprint across Illinois and the broader Midwest.

Account Management: Cultivate and maintain senior-level relationships with key exhibit houses, retail designers, and corporate partners.

Revenue Optimization: Identify new market opportunities and vertical segments to diversify the company’s revenue streams.

Technical Consultation: Work closely with clients to provide custom lighting and supply solutions tailored to their specific project needs.

Marketing Strategy Brand Stewardship: Oversee the creation of marketing collateral, digital content, and trade show presence to ensure a consistent, premium brand message.

Lead Generation: Implement data-driven marketing campaigns to feed the sales pipeline.

Product Launch: Collaborate with the operations and product teams to bring new lighting technologies to market with high impact.

Qualifications Experience: 7–10+ years of progressive experience in B2B Sales and Marketing, preferably within the lighting, trade show, or architectural supply industries.

Education: Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).

Leadership: Proven ability to lead by example, influence stakeholders, and manage complex negotiations.

Communication: Exceptional presentation skills and the ability to translate technical product features into value-based client benefits.

Regional Knowledge: Strong existing network within the Midwest business community.

Why Join DS&L? Competitive salary and performance-based bonus structure.

Comprehensive benefits package (Health, Dental, Vision, 401k).

A collaborative, family-oriented company culture with the resources of a national industry leader.

Opportunity to work at the forefront of LED and lighting technology innovation.

How to Apply Interested candidates should submit a resume and a brief cover letter outlining their experience in the Midwest B2B market to resumes@dslgroup.com.
Display Supply & Lighting, Inc. is an Equal Opportunity Employer.

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