Brand Communications Manager

Brand Communications Manager
Summary/Objective
Our brand and content team is central to sharing isolved's story. We surface opportunities to tell that story through customers, employees, partners and research, and showcase it across all earned, owned and paid media channels. The Brand Communications Manager plays a critical role in not only sharing information about isolved but also promoting the great work our customers, employees and partners are doing – via our social media channels.

The Brand Communications Manager will run a highly sophisticated and impactful social media program to grow our social presence and brand awareness, to double our social following, to drive website traffic and conversions, to skillfully promote in‑person and virtual events, to identify key audiences and growth strategies, to measure social KPIs and to manage the end‑to‑end management of our employee advocacy program.

Core Job Duties

Collaborate with various teams to promote isolved and customer, partner and employee news and happenings

Manage the employee advocacy program

Work with external vendors like our employee advocacy partner

Contribute to marketing strategy by leveraging social media to identify and acquire customers

Monitor and respond to social media mentions and advise leadership of any mentions that require escalation

Maintain and publish a social media calendar and strategy document

Develop new approaches to using social for brand and booking growth

Track and provide analysis of social media KPIs and other helpful market data

Work with creative for visual and video assets

Leverage new social features to improve reach and engagement (like LinkedIn Live)

Support the online customer community for social challenges

Create social media plans for events, campaigns, content, etc.

Run follower and content conversion ads

Find unique ways to outpace our competition with engaging campaigns, captions, contests and content plans

Provide KPIs and analysis of social media performance and new opportunities

Use a consistent brand voice and style

Job Complexity
A seasoned, experienced professional with a full understanding of area of specialization. Emerging understanding of broader organizational context and goals. Resolves a wide range of issues in creative ways. This job is the fully qualified, career-oriented, journey-level position.

Interaction

Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.

Demonstrates good judgment in selecting methods and techniques for obtaining solutions.

Networks with senior internal and external personnel in
own area of expertise.

Supervision
Normally receives little instruction on day-to-day work, general instructions on new assignments.

Experience
Typically requires a minimum of 5 years of related experience with a Bachelor's degree; or 3 years and a Master's degree; or a PhD without experience; or equivalent work experience.

Minimum Qualifications

Can-do, positive attitude is an absolute must

At least 3-5 years proven experience in social media management

Understanding of the B2B SaaS space (but experience in B2B is highly preferred)

Ability to work in a fast-paced environment

Knack for collaborating with multiple stakeholders

Willing to accept and adapt to feedback

Good communication and collaboration skills

Creativity and passion for finding new ways to repurpose content

Capable of writing clever and concise captions

Excellent writing and grammar skills

Comfortable with being on-camera and sourcing social content from a variety of sources

Able to support in-person events

Experience with marketing metrics and Google Analytics

Physical Demands
Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds.

Travel Required
Yes, up to 15% domestic travel may be required.

Work Authorization
Employee must be legally authorized to work in the United States.

FLSA Classification
Exempt

Location
Hybrid - In office

Equal Opportunity Employer
isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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