Ralph Lauren Copywriter

Position Overview
The Copywriter, Social & Campaign role is responsible for developing fresh, engaging, and brand-appropriate copy and content strategies that elevate our portfolio of brands along with supporting the team on Women's Polo, Collection, Lauren, Fragrance, Home, Accessories, Live Event Publishing, and Special Projects when needed. They will work with the concept design and brand marketing leads to develop optimal messaging and execute these strategies across all platforms in partnership with design, marketing, social, corporate communications, PR and other teams. They are responsible for writing copy for their assigned brands and workstreams across all channels. They will write internal copy for global messaging documents and external copy for social, print, live events, digital, out of home, signage, wholesale, invitations, store windows, film, radio, and more.

Essential Duties & Responsibilities

Partner with design, marketing, merchandising, digital design, and creative teams to develop the seasonal content strategies across assigned brands to drive business in line with global corporate strategy

Write and edit copy for seasonal and global brand campaigns for all owned platforms and channels

Work with the design teams and brand marketing leads to ensure optimal product messaging and editorial strategies for each campaign

Partner with marketing and design teams to bring these strategies to life across creative

Present copy in internal reviews and meetings with senior leadership, assuming responsibility that feedback is absorbed and actioned upon

Partner with digital copy and product copy teams to ensure consistent messaging

Use latest performance metrics to inform content and copy strategy and execution

As needed, assist the copy team with support across all Ralph Lauren brands and channels, including but not limited to Women's & Men's Polo, Collection, Lauren, Fragrance, Home, Accessories, Live Event Publishing, and Special Projects

Experience, Skills & Knowledge

Experience in fashion, beauty, editorial or ad agency environment preferred

A personal passion for home interiors and women's design, style, and luxury culture

Strong conceptual skills with knowledge of how copy relates to design, graphics, and concept inspiration are highly desirable

Excellent communication, organizational and problem-solving skills, plus the ability to function within deadlines, while working both independently and as part of a team

Ability to represent Ralph Lauren Agency in meetings with stakeholders from across the company

Knowledge of luxury and fashion retail

Computer literate, proficiency with standard suite of digital software and social media

Must be proficient with AI and prompt building, as well as AI literacy and interest in AI related trends

Ability to work flexible hours, including outside of local time zone as needed.

Ability to travel as needed.

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