Senior Paid Search Manager: Scale ROAS & Lead Gen

80Twenty is a specialized recruiting firm that finds and places exceptional growth talent — the 20% that drives 80% of results. We specialize in Sales, Marketing, Account Management, Customer Success, and Creative roles, connecting scaling companies with exceptional talent and championing every candidate we work with from first call to first day.

Our client a fast-growing, established consumer services company with strong leadership and an entrepreneurial culture is hiring for a Paid Search Manager to help them reach the next level. After doubling revenue for the past two years, they are looking for a lead generation focused paid search expert to help them continue on their current trajectory, and eventually build out a team. This is a high-ownership role partnering closely with the CMO and founding team, while owning strategy and executing campaigns – a willingness to be hands‑on keyboard is a must!

Responsibilities

Build, launch, and optimize Google Ads campaigns across Search, Performance Max, YouTube, Display, and Re‑marketing

Own CPL, CAC, ROAS, and lead quality — not just click volume

Scale six‑figure (and growing) monthly budgets with full ownership of efficiency and performance decisions

Partner with attribution and CRM teams to improve offline conversion tracking, call tracking integration, and data fidelity

Conduct ongoing keyword expansion, search term optimization, and Quality Score improvement

Run continuous A/B tests on landing pages, creatives, and bidding strategies to drive funnel performance

Analyze campaign data and identify scaling opportunities before they become obvious

Requirements

5+ years of hands‑on Google Ads management — not oversight, not strategy‑only

Proven direct‑response lead generation experience in a high‑CAC environment – financial services, legal, solar, healthcare experience a plus.

Experience managing six‑figure monthly budgets with accountable ROI

Deep fluency in Google Ads Editor, GA4, GTM, offline conversion imports, and call tracking platforms

Strong command of bidding systems — Smart Bidding, tROAS, tCPA — and when to deploy vs. override them

Understanding of call‑center lead funnels: what happens after the click matters here

$120k–$150k

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