Digital Marketing Manager

Starting Wage: DOE

Company Standards
At Angel of the Winds, the World’s Friendliest Casino Resort we require all team members to provide exceptional guest service with a positive and outgoing attitude. We value all guests and team members through our guiding values: Welcoming, Engaged, Accountable, Customer Experience, and Team. We have a commitment to understand, define, and deliver what our guests want and represent our company by being professional and courteous to all.

Responsibilities

Develop, manage, and optimize paid advertising campaigns across platforms including Google, Meta (Facebook/Instagram), LinkedIn, and other digital channels

Monitor advertising performance and adjust strategies to maximize ROI and lead generation

Create audience targeting, retargeting, and conversion‑focused advertising campaigns

Manage advertising budgets and track campaign spending

Oversee and support a small marketing team, providing direction, coaching, and accountability

Delegate projects and ensure timely completion of marketing initiatives

Foster collaboration between team members, vendors, and company leadership

Assist in developing marketing processes, workflows, and campaign strategies

Create and execute email marketing campaigns and newsletters

Build and optimize automated email workflows and customer nurture campaigns

Monitor open rates, click‑through rates, and conversions to improve campaign performance

Maintain email lists and CRM segmentation

Oversee website updates, functionality, content, and user experience

Improve website SEO, conversion rates, and lead capture strategies

Collaborate with internal teams or vendors to maintain branding consistency

Analyze website traffic and user behavior through analytics tools

Assist with digital content creation including graphics, promotional materials, blogs, and social media campaigns

Ensure consistent brand messaging across all digital platforms

Support company promotions, launches, events, and marketing initiatives

Track KPIs including lead generation, website traffic, ad performance, engagement metrics, and conversion rates

Prepare monthly marketing performance reports and recommendations

Use data insights to guide marketing decisions and strategy improvements

Work nights, weekends and holidays as required.

Performs other duties as assigned.

Qualifications

Exceptional guest service skills required.

Bachelor’s degree in marketing, Communications, Advertising, or related field preferred

3+ years of experience in digital marketing, advertising, or related role

Prior leadership or team management experience preferred

Experience managing paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)

Knowledge of email marketing platforms and CRM systems

Familiarity with SEO, Google Analytics, and website management tools

Strong project management and organizational skills

Excellent communication and creative problem‑solving abilities

Graphic design and content creation experience is a plus

Certificates, Licenses, Regulations

Must be able to obtain and maintain a Class A/3 gaming license from the Stillaguamish Tribal Gaming Agency and Washington state.

Valid driver’s license

Physical Demands and Work Environment
Constantly requires the ability to receive detailed information through oral and written communication. The position requires exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects. Requires repetitive movement daily with sedentary work, occasional bending and crouching. This position requires being outside in different weather conditions for some of the events and employee is exposed to tobacco smoke on a regular basis. This is a 24 hour, 7 days a week work operation.

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