Experiential Marketing Lead: Events & Pipeline

Requirements

2-4 years of experience in event marketing, field marketing, or event coordination, ideally within B2B SaaS or Healthcare Tech
, Proven track record of executing conferences and events end-to-end with minimal oversight — you are someone who owns the checklist and the outcome
, Hands-on experience with HubSpot (or a comparable marketing automation platform) and Salesforce, including lead import, campaign attribution, and post-event nurture workflows
, Experience with lead retrieval tools (e.g., Cvent, Popl, Blinq, Bizzabo, Exhibitview, or badge scanners) is a plus, but not required
, Exceptional organizational skills and the ability to manage multiple events simultaneously without dropping details
, Strong vendor management and negotiation skills
, A collaborative, low-ego working style — you're as comfortable rolling up your sleeves on-site as you are building a post-event report
, Ability to travel as needed to support on-site event execution
What the job involves

We are seeking a detail-oriented, execution-focused Experiential Marketing Coordinator to scale Candid's event presence across conferences, community meetups, and our flagship CandidCon
, Reporting to the Experiential Marketing Lead, you will be the operational backbone of Candid's event program — ensuring every touchpoint, from a regional builders meetup to a national trade show, is executed flawlessly and drives measurable pipeline impact
, Events at Candid are a core channel for brand visibility, community building, and revenue generation
, You will be responsible for turning our event calendar into a high-quality lead source and community engagement engine, coordinating logistics end-to-end, managing vendors and venues, and ensuring our teams show up prepared and on-brand every time
, Conference & Trade Show Execution Own end-to-end logistics for Candid's presence at third-party conferences and industry events. This includes booth coordination, vendor management, sponsorship asset delivery, staffing logistics, pre- and post-event communications, and lead capture — ensuring every conference appearance converts attention into pipeline
, Community & Builders Meetup Support Support the planning and execution of Candid's community-facing events, including regional builders meetups and practitioner gatherings. You will coordinate venues, catering, A/V, invitations, and on-the-ground logistics to ensure these events deliver a consistent, high-quality experience that deepens community relationships
, CandidCon Planning & Support Play a key operational role in the planning and execution of CandidCon, Candid's flagship event. You will support cross-functional coordination across marketing, sales, product, and external vendors — managing timelines, run-of-show documents, speaker logistics, and on-site execution to ensure a seamless attendee experience
, Lead Capture & CRM Management Own the end-to-end lead flow from events. You will manage lead retrieval tools on-site and ensure timely, accurate import of leads into Salesforce, with proper attribution tagging. You will work with the marketing team to build and execute post-event nurture sequences in HubSpot, ensuring no lead goes cold
, Vendor & Budget Management Source, negotiate with, and manage relationships with event vendors — including venues, A/V, print, swag, and staffing. You will track event budgets carefully, flag variances early, and identify opportunities to improve quality while controlling costs
, Cross-Functional Coordination Serve as the central logistics hub for all event stakeholders. You will align internal teams (Sales, Marketing, Product) on event goals, staffing plans, and follow-up workflows, and proactively communicate timelines and deliverables to keep everyone accountable
, Event Content & Asset Coordination Coordinate with the broader marketing team to ensure all event materials — booth graphics, one-pagers, digital assets, email invitations — are on-brand, delivered on time, and tailored to the specific audience of each event
, Performance Tracking & Reporting Define and track key event metrics including leads generated, pipeline sourced, cost per lead, and attendee engagement. You will deliver post-event recaps with clear takeaways and recommendations to continuously improve the program

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