Production Director

Production Director

Department: Production
Reports To: Head of Production
Direct Reports: Associate Production Director, Production Manager, Senior Traffic & Logistics Coordinator
Location: Hybrid (3 days in-office in Culver City / 2 days remote)

Who We Want

The Production Director is a senior production and operational leader responsible for overseeing large-scale experiential and influencer marketing programs across key agency accounts. This role provides strategic oversight across multiple workstreams while ensuring operational excellence, financial accountability, scalable process development, and strong cross-functional collaboration.

This individual will play a critical role in evolving and stabilizing the agency's production infrastructure by helping establish SOPs, resourcing frameworks, production standards, and scalable operational processes that support long-term agency growth. While the majority of the role focuses on program and team oversight, this position is also hands-on when needed and may directly produce select events or activations.

The Production Director serves as a senior partner to Account, Influencer/Talent, Creative, Innovation, Finance, and Operations teams, while also acting as a trusted client-facing production lead.

Program Oversight & Operational Leadership

Provide end-to-end production oversight across large, multi-faceted experiential and influencer marketing programs
Oversee and establish production standards, SOPs, workflows, timelines, and scalable operational best practices across assigned programs
Lead operational process improvements focused on scalability, efficiency, consistency, and cross-functional alignment
Oversee multiple concurrent projects, ensuring quality, operational consistency, and efficient execution across all workstreams
Serve as a senior escalation point for production-related risks, challenges, and decision-making
Participate in client meetings as a senior production lead, providing clarity, confidence, and strategic problem-solving
Partner with department leadership to support long-term production infrastructure planning and operational scalability
Financial Oversight & Resource Management

Oversee financial health across assigned programs including budget tracking, forecasting, margin management, and risk escalation
Partner with Account and Finance teams to ensure programs remain operationally and financially aligned
Review staffing utilization and oversee production resourcing across assigned programs and team members
Identify staffing gaps and proactively recommend freelancer, contractor, or full-time staffing solutions based on business needs
Support long-term resource planning to ensure teams are appropriately staffed to support agency growth
Team Leadership & Development

Directly manage and mentor production team members focused on experiential and influencer-related programs
Provide coaching, performance feedback, and professional development support to grow production talent and elevate output
Foster a collaborative, accountable, and solutions-oriented team culture
Help establish clear team structures, communication expectations, and operational accountability across production teams
Department & Cross-Functional Leadership

Represent the Production department in cross-functional operational and organizational initiatives
Partner with leadership teams to improve department processes, staffing structures, communication workflows, and operational efficiencies
Collaborate closely with Creative, Influencer/Talent, Operations, Finance, and Account teams to support integrated program delivery
Act as a key stakeholder in evolving production operations to support long-term agency and client growth
Technical Production Expertise

Deep hands-on understanding of experiential production execution including fabrication, scenic, permitting, labor, staffing, venue operations, logistics, technical production, and on-site management
Proven ability to independently lead complex event builds and troubleshoot production challenges in real time
Strong understanding of production methodologies, fabrication processes, material applications, install sequencing, and operational feasibility
Ability to evaluate vendor recommendations, identify production risks, and make informed executional decisions under compressed timelines
Experience balancing creative ambition with operational practicality, budget management, and executional realities
Event & Activation Production

Produce select experiential activations as needed, owning timelines, budgets, logistics, and execution
Oversee vendor sourcing, fabrication, staffing, permits, insurance, and on-site operations when producing directly
Ensure all events meet safety, compliance, and quality standards
Qualifications

Bachelor's Degree
10+ years of experience in experiential production, event marketing, or integrated marketing environments
Proven experience overseeing large, complex client programs with multiple workstreams
Strong leadership experience managing and mentoring production teams
Experience developing operational workflows, SOPs, or scalable production processes strongly preferred
Deep understanding of experiential logistics, fabrication, permitting, budgeting, forecasting, and on-site execution
Experience supporting influencer or social-first campaigns strongly preferred
Exceptional organizational, communication, leadership