Communications Manager

JOB SUMMARY
This is highly responsible, specialized public communications work involving research, documentation, crafting, and distributing written and oral communications, as well as management of the communications team, manages multiple requests from all departments and development of systems used to distribute information. The employee in this class directly manages a team of 6 and works within a team of 13 under the supervision of the Director of Communications, Marketing and Economic Development. The Communications Manager is responsible for coordinating, crafting, and implementing cost‑effective, impactful and appropriate public relations, marketing and educational messaging and materials that promote Hollywood’s brand and message through the use of various communications media including broadcast, online, social, in‑person, and print. Responsibilities include but are not limited to management of the City’s website content, social media accounts, Government Access Channel, LED billboards, physical print materials, media relations and other outreach channels, as well as oversight of content development and strategy development. Additional responsibilities include media relations, budget management, team development, emergency notifications, public education, and promotion of special events, programs and services that reinforce the City’s brand. The incumbent will serve as one of the Public Information Officers for the City and will act as the main media spokesperson in the absence of the Director. Activities are supervised by the Director of Communications, Marketing and Economic Development.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES

Responsible for managing the Communication Division and team of 6 employees.

Conceptualizes, crafts, and implements brand‑appropriate public information, educational, public relations, advertising and marketing messaging for the City.

Coordinates website goals and objectives and manages the team to ensure timely and accurate updates are posted.

Develops and maintains the City’s social media strategy and uses social media tools and scheduling tools including Instagram, Facebook, Twitter, LinkedIn, YouTube, Hootsuite, and Smartsheet to achieve City’s communication objectives in coordination with other City Departments and Offices.

Conducts research of new web features and tools for enhancing online offerings.

Monitors and oversees the preparation of website user statistics and reports.

Plans, designs, writes, reviews and coordinates the production of City publications, including brochures, pamphlet, posters, flyers, newsletters and reports.

Assists in the administration of the City’s Communications Plan to keep the public informed of departmental programs, events, accomplishments and activities.

Provides oversight for the development of video and audio content for the City’s government access cable channel, social media channels, and websites.

Researches, writes and disseminates news releases, photo ops and other informational materials and builds relationships with newspaper, television, radio and other communication media outlets to pitch story ideas and content.

Serves as main PIO, MC and/or event host as assigned.

Is the main point person for groundbreaking, ribbon cutting or other events.

Strategizes, orders and manages swag inventory; experience in media buying, paid advertising placement and securing earned media.

Effectively and positively represents the City in delivering and performing work with colleagues and clients, irrespective of gender, race, religion, age, disability, political affiliation or belief, or sexual orientation.

Establishes and maintains effective and professional relationships with work colleagues, supervisors and managers.

Makes recommendations regarding hiring and promotion of subordinates; manages discipline of subordinates; authorizes leave and overtime; evaluates and rates employee’s performance on an annual basis.

Makes recommendations on employee/labor relations issues.

Supervises staff in accordance with the general policies established by the Office Director.

Recommends policies and procedures for the Division.

Provides recommendations for division budget, including options for cost savings and approving expenditures.

Performs related work as required and assigned for this position.

EDUCATION / EXPERIENCE
Required:

Bachelor’s Degree from an accredited college or university in public relations, journalism, communications or a closely related field plus a minimum of three (3) years of experience in public information, public relations/marketing for a government agency or for a private agency servicing local government clients and experience in managing a team of 2 or more employees.

Preferred:

Multilingual, team management, strong writing skills, experience in content development and social media marketing.

CERTIFICATES, LICENSES, REGISTRATIONS

Valid Driver’s License: With proof of automobile insurance.

Background Check: Must have an acceptable background record.

Driving Abstract: Must have an acceptable driving record.

KNOWLEDGE, SKILLS, ABILITIES

Proficiency with CivicPlus, Everbridge, Smartsheet, Hootsuite and AI tools.

Advanced writing skills and ability to quickly understand complex topics.

Ability to manage, prioritize and delegate project tasks and follow through to project completion.

Real understanding of local government processes and procedures.

Experience with managing staff and planning an annual budget.

Excellent customer service and public service orientation.

Effective oral and written communication skills; multilingual a plus.

Proficiency with desktop publishing, website CMS, and office software (Word, Excel, Publisher, PowerPoint).

Knowledge of social media tools and Adobe Creative Suite.

Knowledge of video production and audio‑visual equipment operation.

Knowledge of laws affecting public disclosure of information.

Strong organizational and analytical skills.

PHYSICAL DEMANDS
Regular walking, sitting, writing, hearing, speaking; occasional exertion up to 10 pounds; ability to manipulate objects and meet required vision specifications.

WORK ENVIRONMENT
Primarily an office environment requiring sensitivity to change and responsiveness to changing goals, priorities, and needs.

EEO STATEMENT
All applicants receive consideration for employment regardless of race, color, religion, gender, national origin, age, abilities, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression. The City of Hollywood is an Equal Opportunity / Equal Access Employer.

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