Marathon Marketing Programs Manager

The Position: Run Marketing Project Manager

This role serves as the operational backbone of the run marketing program, helping ensure seamless execution across major marathon sponsorships, retail activations, athlete and community initiatives, event logistics and cross-functional marketing campaigns. This is a temporary position with an expected duration of six months that could evolve into a long-term role with our company.
The ideal candidate understands the running industry, thrives in fast-paced environments, and can manage multiple stakeholders, timelines, and deliverables simultaneously. This role is equal parts project management, event coordination and brand activation support.
The Company:

Pushing boundaries to redefine the future of hydration, HydraPak creates innovative gear that is specialized for a variety of different athletic activities. Easy-to-use and highly functional, every HydraPak product showcases the technical manufacturing expertise that has distinguished the company for two decades. By offering a better way to hydrate, and continually seeking to refine its offerings, HydraPak has pioneered new product categories and become a trusted hydration partner for athletes worldwide.
The company sells to athletes directly and as an original equipment partner of major brands in the active Outdoor Recreation industry that incorporate our hands-free hydration reservoirs and soft flasks into hydration backpacks and running vests. We work with over 70 leading brands in this capacity including Osprey Backpacks, Salomon, Patagonia and The North Face. HydraPak also operates as Bottle Bright®, the natural and effective cleaning tablet. Our branded hydration products are available at specialty sport stores worldwide.
Our Company Values: ATHLETE

A dvocates: We are a customer-focused company. We think about the challenges our customers face and make them our top priority.
T eam Players: Teamwork makes the dream work. We collaborate and focus on the overall success of our customers and our company. We all unload the container and collaborate without ego.
H onest: We’re committed to moral principles and having high integrity. Our handshake is our word. We strive to do the right thing, even when no one else is paying attention.
L ong-View Thinkers: We’re focused on where we want to go, and what we have to do today to meet tomorrow’s goal. From our team members to customers, we recognize that long-lasting, authentic relationships are the key to our continued growth and success.
E ntrepreneurs & Innovators: We are the experts in our category and craft. We don’t settle. We create new products and services and improve on what’s already been done.
T olerant & Respectful: The Golden Rule drives us. We value the importance of diversity in work, play and life. We bring our whole selves to work. We treat everyone with respect and dignity.
E co-Conscious: We believe in protecting, preserving, and providing access to the communities where we work and play. We endeavor to reduce our environmental impact on the earth and its resources.
Duties and Responsibilities

Run Marketing Program Management

Own timelines, workflows, and execution for run-focused marketing initiatives
Coordinate cross-functional communication between marketing, sales, product, creative, eCommerce, athletes, agencies and external partners
Maintain project calendars, deliverable trackers, activation schedules and budget oversight
Ensure all campaigns and activations are executed on time and aligned with brand standards
Marathon Sponsorship Coordination

Manage logistics and execution for major marathon and running event sponsorships; including outreach to new potential sponsors
Coordinate expo activations, booth staffing, product shipments, signage, athlete appearances and event deliverables
Serve as a liaison between race organizations, vendors, agencies and internal teams
Help develop and execute event marketing plans before, during and after race weekends
Track sponsorship deliverables, reporting and post-event recaps
Retail & Community Activation

Coordinate retail activations with run specialty accounts and key sporting goods partners
Assist run reps in planning in-store events, demos, grassroots activations and educational initiatives
Manage communication and scheduling with run reps, run clubs and regional field marketing support related to events
Ensure retail partners receive assets, samples, signage and campaign materials on schedule
Marketing Coordination

Support execution of integrated marketing campaigns across social media, PR, email, paid media, content, athlete partnerships and events
Coordinate production timelines with creative and content teams
Organize asset delivery, approvals and campaign documentation
Track marketing performance metrics and compile recap reports
Education & Experience

High school diploma or equivalent required.
Bachelor’s degree required
3–7 years of experience in marketing, event marketing, project management, sports marketing or brand activation
Strong understanding of the running industry or endurance sports required
Experience working with run specialty retail
Background in endurance sports marketing or event operations
Familiarity with athlete sponsorships and ambassador programs
Experience supporting integrated campaigns across digital, retail, and experiential channels
Skills & Aptitudes

Proven ability to manage complex projects with multiple stakeholders and deadlines
Exceptional organizational and communication skills
Experience coordinating events, expos, sponsorships, or grassroots marketing programs
Comfortable working independently in a fast-moving environment
Proficiency with project management tools such as Asana or similar platforms
Willingness to travel for races, events and activations
Ability to travel during peak race and activation periods
Salary & Benefits:

This is a full-time position based in our Longmont, CO office Monday-Thursday with Fridays remote eligible. This is a temporary position with an expected length of six months. The typical work hours for this job are between 8am-5pm, Monday through Friday. Pay range for this position is $80,000-100,000 annually with up to 10% bonus potential. HydraPak offers up to 120 hours of Paid Time Off in the first year of service, 11 paid holidays, a range of insurance benefits starting the first of the month following a 30-day waiting period, and a 401(k) plan with company match after 90 days.

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