Senior Vice President, Digital Engagement & Web Services

Job Title:

Senior Vice President
Location:

Barnabas Health Corp
Department Name:

Corporate Marketing
Req #:

0000223169
Status:

Salaried
Shift:

Day
Pay Range:

$215,000.00 - $400,000.00 per year
Pay Transparency: The above reflects the anticipated annual salary range for this position if hired to work in New Jersey.
The compensation offered to the candidate selected for the position will depend on several factors, including the candidate's educational background, skills and professional experience.
Senior Vice President, Digital Engagement & Web Services

Job Overview:
The Senior Vice President of Digital Engagement & Web Services is responsible for digital marketing strategy development and oversight of all non-clinical consumer and employee digital platforms. These include but are not limited to the organization’s external company websites and intranets, social channels, email marketing, SMS communications, search engine optimization, digital physician directories, digital appointment scheduling platforms, digital business listings strategies, online reputation monitoring and management for the system as well as functional use and connectivity to EPIC or EMR systems for the purposes of patient insight, relationship building and return-on-investment activity.
The Senior Vice President is also responsible for leading and managing an in-house digital team of content developers, web developers, project managers, platform owners and other digital platform SMEs ensuring execution of all digital activities related to the implementation of the system’s digital consumer strategy. The management of this team and their resources, along with the continual evaluation of their capabilities to meet the evolving needs of the health system and offering suggested changes, will also be a significant part of the Senior Vice President's duties.
Reports To:
The Senior Vice President of Digital Engagement & Web Services dually reports to the Executive Vice President, Chief Marketing Officer and the Executive Vice President, Chief External Affairs & Policy Officer.
Qualifications:
15+ years of experience in digital strategy development and execution within health care required
A bachelor's degree in business, marketing, communications, digital media, or information science is required
A master's degree or an MBA is preferred
Experience working within a digital start-up is preferred
Experience working within a large health system is preferred
Passion for digital consumer engagement and how innovations can meaningfully drive empowerment, loyalty and the overall consumer experience within the health system
Demonstrated ability to promote and manage the implementation of large CAPEX/OPEX IS and IT digital investments
Experience working with health-care specific digital platforms (Press Ganey, Healthgrades, Leapfrog) and their integration into a larger, consumer-facing marketing technology stack (Google, Meta)
Knowledge of large healthcare EMR platforms and distinctive features of segment leaders
Prior experience managing operational and departmental budgets
Experience overseeing comprehensive digital programming and engagement
Experience in creating efficient digital processes to improve communication within and across teams within a large and matrixed healthcare organization
Experience executing and monitoring integrated marketing programs across a variety of digital channels simultaneously
Ability to multi-task, adapt to changing priorities, be decisive under ambiguity, and meet compressed timelines
Strong interpersonal and executive presence resulting in the and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences and influence senior executives
Exceptional written, verbal and presentation communication skills including the ability to explain complex ideas and technologies to non-technical executive management and board members
Demonstrated ability to work independently, lead initiatives, establish strong working relationships and partner with others
Experience in successful team building and change leadership involving direct, indirect, and non-reports
Ability and willingness to review digital programs for efficiency and effectiveness through appropriate measurement standards derived from industry and segment best practices
Collaborative; ability to see alternative views and adapt to other perspectives
Strong analytical thinking and excellent project management skills
Thorough understanding and familiarity with various web platforms and large digital data vendors
Expert knowledge in the area UX and web information architecture
Understanding of data needs and data hygiene best-practices including use CDPs - Customer Data Platforms
Essential Functions:
Collaborate and work with the Chief Marketing Officer, the Chief External Affairs & Policy Officer, and other Marketing and Communications leadership to address and support the strategic marketing and engagement priorities of the team and larger organization.
Lead the enterprise-wide transformation of the RWJBH digital marketing organization toward more effective and efficient use of enterprise resources, platforms, and expertise across our consumer and employee-facing digital properties
Develop, lead and implement and variety of consumer-facing digital marketing platforms, tools and tactics with the goal of enhanced consumer functionality and satisfaction.
Champion best-in-class digital marketing and engagement practices across organizational touchpoints in collaboration with other organizational partners from IT.
Continually evaluate the skills of Digital Marketing team members ensuring the right knowledge, expertise and attitude are present for appropriate insights and execution
Create digital customer/patient journey mapping and insights; develop and measure key metrics around digital platforms and channels including SEO rankings, site and page engagement, open rates, Call-To-Action fulfillment, Cost-Per-Acquisition and campaign success metrics
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Benefits and Perks:
At RWJBarnabas Health, our employees are at the heart of everything we do. Driven by our Total Wellbeing promise, our market-competitive offerings include comprehensive benefits and resources to support our employees’ physical, emotional, financial, personal, career, and community wellbeing. These benefits and resources include, but are not limited to:
Paid Time Off including Vacation, Holidays, and Sick Time
Retirement Plans
Medical and Prescription Drug Insurance
Dental and Vision Insurance
Disability and Life Insurance
Paid Parental Leave
Tuition Reimbursement
Student Loan Planning Support
Flexible Spending Accounts
Wellness Programs
Voluntary Benefits (e.g., Pet Insurance)
Community and Volunteer Opportunities
Discounts Through our Partners such as NJ Devils, NJ PAC, and Verizon
….and more!
Choosing RWJBarnabas Health!
RWJBarnabas Health is the premier health care destination providing patient-centered,high-quality academic medicine in a compassionate and equitable manner, while deliveringa best-in-class work experience to every member of the team. We honor and appreciate theprivilege of creating and sustaining healthier communities, one person and one community at atime. As the leading academic health system in New Jersey, we advance innovative strategies inhigh-quality patient care, education, and research to address both the clinical and socialdeterminants of health.
RWJBarnabas Health aims to truly make a unique impact in local communities throughout NewJersey. From vastly improving the health of local residents to creating educational and careeropportunities, this combination greatly benefits the state. We understand the growing andevolving needs of residents in New Jersey—whether that be enhancing the coordination fortreating complex health conditions or improving community health through local programs andeducation.

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