Marketing Strategy Senior Associate, Sports and Entertainment at JPMorgan Chase

Marketing Strategy Senior Associate, Sports and Entertainment job at JPMorgan Chase in New York, NY. Step into the role of Marketing Strategy Senior Associate on our Sports & Entertainment Marketing team, where your expertise will support property management and activation. You'll help deliver innovative marketing strategies that maximize brand impact and customer engagement across marquee sports and entertainment partnerships. As a Marketing Strategy Senior Associate in the Sports & Entertainment Marketing team, you will support the management and activation of key sports and entertainment properties. You'll play a vital role in developing and executing marketing strategies that drive brand visibility and client engagement. You will have a passion for sports and entertainment, strong project management skills, attention to detail and experience in sponsorship marketing.
Job responsibilities

Support the management of sports and entertainment property partnerships
Develop and execute activation plans for marquee events and sponsorships
Coordinate cross-functional teams to deliver integrated marketing campaigns
Track and report on activation performance and marketing ROI
Assist in the development of client engagement strategies
Manage project timelines, budgets, and deliverables
Liaise with external partners, agencies, and vendors
Identify opportunities to enhance property value and client experience
Prepare presentations and marketing materials for internal and external stakeholders
Stay current on industry trends and best practices in sports and entertainment marketing
Required qualifications, capabilities and skills

Bachelor's degree in Marketing, Business, or related field
3+ years of experience in marketing, sponsorship, or event activation
Strong project management and organizational skills
Excellent written and verbal communication abilities
Proven ability to work collaboratively in a fast‑paced environment
Experience managing multiple projects simultaneously
Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word)
Detail-oriented with strong analytical skills
Ability to build relationships with internal and external stakeholders
Demonstrated problem-solving and critical thinking skills
Willingness to work occasional evenings and weekends for event support
Preferred qualifications, capabilities and skills

Experience in sports and entertainment marketing or sponsorship
Familiarity with property management and activation best practices
Knowledge of marketing analytics and measurement tools
Experience working with agencies and external partnersCreative mindset with ability to develop innovative marketing solutions
Understanding of brand management principles
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
Equal Opportunity Employer/Disability/Veterans
Base Pay/Salary: NewYork,NY $90,250.00 - $145,000.00 / year

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