Social Media Intern: TikTok & Content Creation

Intern, Social Media
The Social Media Intern will focus on creating dynamic and engaging content for TikTok and other social media platforms to support The Washington Center's (TWC) recruitment and thought leadership goals. The position involves producing short-form video content using tools like Canva and CapCut, interviewing student interns to highlight their experiences and staying on top of TikTok trends to craft content that resonates with Gen Z audiences.

Salary Range: $18-20/hour

Date Range: The ideal timeline for this position is September - December 2025.

Time Commitment: Maximum of 10 hours per week

Location: Washington, D.C./DMV region

Essential Functions
TikTok

Develop and edit engaging TikToks using Canva, CapCut, and other relevant tools.

Interview student interns to spotlight their experiences.

Stay current on TikTok trends and apply platform best practices to create viral, mission-aligned content.

Either manage your own successful TikTok account or demonstrate an understanding of how to build one that resonates with Gen Z audiences.

Content Design in Canva:

Create and update graphics using TWC's branded Canva templates for Instagram, LinkedIn, and TikTok.

Repurpose photo and video assets into short-form content that aligns with campaign goals and platform standards.

Scheduling and Monitoring:

Draft and schedule posts in HubSpot across multiple channels (TikTok, Instagram, LinkedIn, Facebook).

Monitor performance and engagement metrics across platforms.

Collaborative Brainstorming:

Help identify content opportunities that support recruitment, student engagement, and TWC storytelling initiatives.

Required Education and Experience
An equivalent of education, training, and experience will be considered.

Strong interest in the marketing or communications field required

Strong writing and editing ability, with a proven track record writing for external audiences

Preferred Education/Qualifications and Experience

Student enrolled in a bachelor's degree program or recent graduate preferred

Experience or interest in graphic design and/or social media preferred

Experience with Asana or a similar project management system preferred

Experience with Canva or a similar graphic design platform preferred

Knowledge, Skills and Abilities Equipment Used to Perform the Job

Willingness to take on projects with enthusiasm and an entrepreneurial spirit

Strong desire to provide excellent customer service to all stakeholders

Team-oriented approach to work, balanced with ability to work well independently

Ability to work efficiently towards deadlines and in a fast-paced environment

Ability and willingness to travel within Washington, D.C.

Demonstrated ability to create short-form video content (e.g., TikTok, Reels)

Strong storytelling, interviewing, and interpersonal communication skills.

Knowledge of trends in higher education or Gen Z digital culture is a plus.

Equipment Used to Perform the Job
May be representative but not all inclusive of those commonly associated with this position:

Cloud-based technologies

Intern must have access to their own secure laptop computer and high-speed internet connection [LA3]

Intern must have access to their own smartphone with social media apps (Instagram, TikTok, CapCut)

Physical Abilities
Commonly associated with the performance of the functions of this job. Reasonable accommodation can be made to enable individuals with disabilities to perform described essential functions of this job. These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this job:

Specific vision abilities required for this job include close vision to work on a computer.

While performing the duties of this job, the employee is regularly required to sit, use repetitive wrist, hand, and/or finger movement, reach with hands and arms and talk or hear.

The Washington Center (TWC) is an Equal Opportunity Employer. TWC provides equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law. Provisions in applicable laws providing for bona fide occupational qualifications, business necessity or age limitations will be adhered to by the organization where appropriate.

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