Advertising - Marketing Coordinator, Brand

1 Cowboys Way, Frisco, TX 75034, USA

Job Description
JOB DESCRIPTION

The Dallas Cowboys Brand & Marketing department is looking for a Marketing Coordinator who will bring along a passionate and collaborative attitude and is a highly motivated communicator. This role will have an emphasis on assisting with the planning and execution of paid media campaigns across a variety of channels, including paid social, paid search, display, CTV, and emerging platforms.

Responsibilities will also include supporting media buy execution by trafficking assets, managing trade media, and assisting with email campaign execution, while working cross-functionally across the organization. The ideal candidate has a strong foundation in social and digital marketing, paired with an inquisitive mindset to stay ahead of the ever‑evolving media landscape. They are a data‑driven marketer, skilled communicator, and highly detail‑oriented, serving as a key contributor within the internal agency supporting stakeholders across the organization. Reporting to the Marketing Manager, this position will play a role in executing Brand & Marketing Department initiatives across the Dallas Cowboys Football Club, AT&T Stadium, Legends Global, Dallas Cowboys Pro Shops, The Star in Frisco, and related Jones Family Businesses.

Responsibilities:

Assist in supporting the strategy, execution, optimization, and reporting of paid media campaigns across channels including paid social, paid search, display, CTV, and emerging platforms, in collaboration with cross‑functional teams across the organization

Monitor and analyze campaign performance, develop reporting by channel and key KPIs, and identify optimization opportunities

Conduct research and collect consumer insights to inform campaign recommendations and improve performance

Ensuring ads are trafficked appropriately and quality assurance measures are followed across digital media, trade partner organizations, and owned & operated channels

Support project management of marketing campaigns for tentpole events, brand programs, third‑party events, The Star District events, and new initiatives

Collaborate with cross‑functional teams (creative, social, brand, content, and partnerships) to ensure alignment on campaign messaging, assets, and objectives

Coordinate trade media and support email campaign execution analysis

Support the creation of test and learn roadmaps, ongoing data analysis, and delivery of results and insights for our partners and internal teams

Continually evaluate opportunities to leverage changes in digital platforms and supporting tools while monitoring digital advertising trends and emerging platforms

Other duties as assigned

Qualifications:

1–2 years of experience in the marketing space is preferred, ideally with a brand or agency

Bachelor’s degree in Marketing, Business, or a related field preferred

Working knowledge of paid media channels, including paid social, paid search, display, CTV, or other emerging platforms

Experience supporting campaign execution, reporting, and optimization across digital platforms (Meta Ads Manager, Google Ads, TikTok Ads, etc.)

Familiarity with analytics tools such as Google Analytics, Google Tag Manager, or similar platforms

Strong analytical mindset with the ability to interpret performance data and contribute to optimization strategies

Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously

Excellent interpersonal, verbal, and written communication skills; ability to communicate effectively at all levels, both internally and externally

Ability to demonstrate flexibility and quickly adapt to changes while maintaining high levels of productivity and effectiveness under pressure

A passion for service, learning, collaboration, and growth, offering assistance and support to team members whenever necessary

Experience with Salesforce Marketing Cloud or other ESPs is a plus

Familiarity with Adobe Creative Suite, WordPress, or similar tools

Spanish language proficiency is a plus

Ability to work flexible hours, including some nights, weekends, and holidays

The Dallas Cowboys provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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