Brand Manager, Growth & Launch (Hybrid)

As leader of one of Munchkin’s core categories, this position is responsible for identifying consumer and retailer trends and insights and then translating those insights into new product concepts and marketing plans to support a annual and long‑term sales, market share, and profit goals. The position works closely with all departments within the organization and works on several projects simultaneously.

Responsibilities

Be the expert – know your categories, products, competitors, distribution and retail sets

Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), working collaboratively cross‑functionally with Product Development, Costing, Operations and Sales, Social Media and Ecommerce teams

Lead cross‑functional teams to launch product innovation and renovations with speed and agility

Conduct category‑specific analyses (e.g., Feeding, Bath, Nursery, etc.) and recommend new products and features to fill portfolio opportunities

Closely monitor and analyze sales volumes, market share trends and competitive activity

Monitor category performance across eCommerce and Brick‑and‑Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps

Manage complex projects, leading cross‑functional teams on projects such as new product development, marketing plans, focus groups and more

Assist with preparation of annual operating plans and marketing budget

Assist in marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc.

Analyze the business utilizing quantitative/qualitative data, demonstrating strong command of key growth and share drivers

Present market analysis and actionable recommendations to grow sales and profitability

Other duties as may be assigned

Qualifications and Skills

2–4 years brand management marketing experience (consumer packaged goods industry is a plus)

Experience leading cross‑functional teams

Proven history of being both creative and analytical in prior roles

Ability to thrive in a fast‑paced environment and be resourceful, creative, detail‑oriented

Benefits
We offer a comprehensive benefits package that includes medical, vision, dental and life coverages, wellness benefits, generous employer‑matched 401(k) plans, discretionary bonuses, opportunities to earn equity and more. We focus on supporting employee development and growth.

To give our people flexibility, we offer a hybrid work environment and provide annual weeklong global office closures giving our people a chance to recharge.

Equal Opportunity Employer
Munchkin welcomes and values what makes everyone unique. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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