Fintech Content Strategy Lead for Growth & Brand

Description
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.

ABOUT THIS ROLE

Xe is seeking a Content Strategist to own and evolve the company’s global content strategy and editorial direction across channels and markets.

Reporting to the Head of Brand, this role sits at the intersection of Brand, Organic Growth, Lifecycle Marketing, and Performance Media, ensuring that content not only reinforces Xe’s brand identity but also drives measurable business outcomes across acquisition, engagement, conversion, and retention.

This is a strategic and execution‑oriented role responsible for defining what content Xe creates, why it matters, and how it performs—while enabling consistent, high‑quality execution across formats, markets, and channels.

OUR PRINCIPLES

AMBITION

- We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
RESPONSIBILITY

- We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
COMMUNITY

- We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community
ROLES & RESPONSIBILITIES

Own Xe's content strategy and editorial calendar across owned channels including blog, social, and email
Develop and optimize content strategies that drive measurable acquisition, engagement, registration, and retention outcomes
Define content strategy across the full customer lifecycle, including acquisition, onboarding, activation, retention, re-engagement
Define content priorities by segment, funnel stage, and market in partnership with Product Marketing and Brand
Partner with SEO / AEO Specialist to ensure content strategy drives organic discoverability and search performance
Brief Content Producer to ensure high-quality, on-brand content output across formats
Partner with Acquisition to develop content assets that support paid channel performance
Partner with Lifecycle to develop content for retention and re-engagement programs
Build and maintain scalable content operations, governance, and asset management processes across markets and channels
Build and maintain Xe's brand voice guidelines to ensure consistency across all content touchpoints
Manage agency relationships to supplement internal content production capacity as needed
POSITION REQUIREMENTS

5-8+ years in content strategy or brand content; fintech or consumer digital experience preferred
Proven ability to develop content strategies spanning written, video, and social formats
Cross-functional experience partnering with SEO, paid, and lifecycle teams to align content to channel needs
Strong editorial judgment with ability to maintain consistent brand voice across all outputs
Experience using testing and performance insights to optimize content effectiveness and customer conversion
PERKS & BENEFITS

Medical, Dental & Vision Insurance
401K Plan with Match
Employee Stock Purchase Plan
Paid Vacation / Sick Leave
Hybrid Work Schedule
Tuition Assistance
Growth Opportunities
Corporate gatherings, team bonding events, and much more!
Plumm Mental Health and Wellbeing
Volunteering day for a charity of your choice
XE offers a competitive salary and benefits package. The reasonable estimated pay for this (Salary Exempt or Non-exempt hourly rate) role ranges from ($110,000USD to $130,000USD). Actual compensation is based upon factors such as the candidate’s skills, qualifications, and experience. In addition, XE offers comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(K) plan, Paid Vacation/ Sick Leave and more.

We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects.

Xe is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religion, sexual orientation, gender identity or expression, or any other characteristic protected under applicable law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, you may contact us at

recruitment@xe.com

The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.

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