Audience Development Manager

Position Overview
This is a full-spectrum audience development role. You will own the grow the subscriber lifecycle: carrier routes, postal mail, and digital membership acquisition and retention. You’ll work directly with our Publisher and leadership team to build sustainable audience growth that supports the long-term health of community journalism.

Schedule
Monday - Friday: 40-50hrs a week

Schedule options: 2:00pm-10:00pm or 4:00am - 1:00pm

What You’ll Do

Lead all print circulation operations including carrier force management, route optimization, and postal/mail distribution

Drive digital membership acquisition, retention, and churn reduction across our properties

Develop and execute subscriber growth strategies for both print and digital audiences

Manage relationships with distribution contractors and USPS partners

Analyze circulation data and present actionable reporting to executive leadership

Collaborate with editorial, advertising, and marketing teams to align content strategy with audience goals

Build and mentor a small but high-performing circulation and audience team

What We’re Looking For

5+ years of newspaper circulation or audience development experience, ideally at a daily or multi-property operation

Demonstrated experience managing both a carrier force AND postal/mail distribution

Hands‑on digital subscription and membership experience — you understand acquisition funnels, churn, and lifetime value

Strong analytical skills; comfortable with circulation audit data (AAM/CAC a plus)

A leader who can work independently and roll up their sleeves

Passion for community journalism and local media

About Us
We are a growing, family‑owned group of community news properties with roots stretching back over 140+ years. We believe local journalism matters — and we’re investing in it. We are growing, stable, and mission‑driven. Our properties serve loyal, engaged communities across the Southwest, and we’re looking for a leader to grow our audiences across every channel.

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