Healthcare & Life Sciences Industry Marketing Manager

Description

Industry customers have unique needs and paths for AI and cloud adoption, and the AWS Industry Marketing team helps drive go-to-market motions and marketing activities that help industry customers transform their businesses using the cloud, data, and AI. As a Marketing Manager for Healthcare and Life Sciences (HCLS), you will own the planning and execution of high-visibility industry moments, including large-scale 1P and 3P events. You will drive event strategy, manage execution in partnership with event marketing teams, and ensure AWS and customer executives deliver compelling, differentiated experiences at premier industry events. You will partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and central events) to drive and execute on global marketing initiatives that showcase AWS's HCLS value proposition.

The ideal candidate thrives in fast-paced, high-stakes environments, has experience producing executive-level event experiences, and can manage complex logistics across multiple stakeholders. The ideal candidate should also be comfortable with using data and customer feedback to inform strategy for events and content investment decisions. A passion for healthcare and life sciences and the ability to connect AWS solutions to industry-specific customer needs is essential.

Key job responsibilities

Own end-to-end planning, coordination, and execution of AWS presence at large-scale 1P and 3P industry events in partnership with central event teams

Plan and execute marketing initiatives at industry events to showcase messaging, content, keynotes, and breakout sessions that land AWS's HCLS value proposition

Manage high-visibility event moments involving senior AWS and customer executives, including keynotes, fireside chats, and executive roundtables

Develop event content strategies that highlight AWS's healthcare and life sciences differentiation and customer success stories

Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and central events) to drive and execute on global marketing initiatives

Coordinate across internal teams (product marketing, executive communications, sales, partner) and external vendors to deliver seamless event experiences

Drive post-event measurement and reporting to continuously measure and optimize marketing initiatives, quantifying impact and informing future event strategy

Partner with customer references and advocacy teams to secure high-impact customer speakers and stories for events

About the team
The AWS Healthcare and Life Sciences (HCLS) Industry Marketing team helps customers across healthcare providers, payors, life sciences, genomics, and medtech accelerate their cloud, data, and AI journeys. We operate at the intersection of technology and some of the world's most complex and consequential industries -- telling customer stories, creating differentiated industry content, and showing up at the moments that matter most to our customers and executives.

Basic Qualifications

4+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Experience producing marketing promotional material for Owned & Operated channels

Preferred Qualifications

Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, SANTA CLARA - 88,700.00 - 155,200.00 USD annually

USA, NY, New York - 88,700.00 - 155,200.00 USD annually

USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually

USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually

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