Slate CRM Lead & Analytics Strategist

CRM (Slate) Captain

Job ID:

298172
Location:

Georgia College & State Univ
Full/Part Time:

Full Time
Regular/Temporary:

Regular

About Us

Georgia College & State University (GCSU) is the state'sdesignated public liberal arts university, where students learn theessential skills to compete in a fast-paced and technology-drivenglobal society. The university prepares students for successfulcareers, leadership in communities, problem solving and life-longlearning through personalized attention in a residential settingwith opportunities for a variety of transformational experiencesthrough its award-winning, high-impact practices. One of only threeselective universities within the University System of Georgia anda top 10 ranked public university in the Southeast, GCSU offersundergraduate degrees in more than 40 majors, more than 30 graduateprograms, doctorates in education and nursing, professionalcertificates, and continuing education programs.

As a member of the prestigious Council of Public Liberal ArtsColleges (COPLAC), GCSU is committed to fostering a liberal artsenvironment that values academic preeminence, interdisciplinaryinquiry and an inclusive learning community. GCSU enjoys a strongreputation for academic excellence and nationally ranked programsaccording to US News & World Report, The Princeton Review andColleges of Distinction - among other ranking sources.

Georgia College & State University takes great pride incombining the educational experience of a private liberal artscollege with the affordability of a public university. Faculty andstaff are dedicated to student engagement and experiential learningthrough high-impact practices such as internships, service- andcommunity-based learning, leadership development, study abroadopportunities, mentored undergraduate research and a capstoneproject that fosters intellectual curiosity, reasoned inquiry andcritical thinking.

The university's beautiful and historic campus is located downtownin Milledgeville, Georgia, a charming college town of approximately19,000 residents in Central Georgia, and only 90 miles southeast ofAtlanta. Milledgeville is also the home of noted American authorand alumna, Flannery O'Connor, '45, and the college communityenjoys many exciting literary arts programs at O'Connor's formerhome, Andalusia, a National Historic Landmark owned by theuniversity. Milledgeville is located on the banks of beautiful LakeSinclair and Lake Oconee, allowing faculty, staff and students totake full advantage of the environmental and recreational benefitsof being part of a lake community. For cultural, educational andleisure opportunities beyond Milledgeville - Macon and Atlanta arelocated within easy driving distances.

Georgia College & State University is dedicated to protectingacademic freedom in addition to supporting freedom of expression asoutlined in the University System of Georgia's

Freedom ofExpression and Academic Freedom policy

and its

EthicsCode of Conduct.

For more information, visit us online at gcsu.edu .

Job Summary

The Slate Captain is a critical technical and strategic role withinEnrollment Management, serving as the primary administrator andsubject matter expert for Technolutions Slate CRM. This positionmanages all aspects of the Slate platform to support recruitment,graduate and undergraduate admissions, international admissions,financial aid, academic advising, Student Success and CareerDevelopment, and enrollment operations across the entire enrollmentfunnel. The Slate Captain collaborates across the enrollmentdivision and university to optimize system functionality, enhancecommunication strategies, build synergy across departments, andensure seamless operations while supporting data-driven decisionmaking at all levels. Any offer of employment is contingent uponfinal funding allocation for Fiscal Year 2027.

Responsibilities

Slate System Administration - 40%
- Serve as primary Slate administrator with comprehensive oversightof system configuration, maintenance, and optimization across allenrollment functions (graduate and undergraduate admissions,international admissions, financial aid, orientation, yieldprograms, registrar, academic advising, and student success andcareer development).
- Build and maintain complex workflows, rules, decision trees,bins, and automations.
- Manage user accounts, permissions, security roles, and accesscontrols for enrollment management staff and universitypartners.
- Configure application forms, portals, reader applications,financial aid forms, academic advising forms, student success andcareer development forms, and decision release tools.
- Coordinate Slate system updates, test new features, and implementenhancements.
- Monitor system performance, diagnose issues, and implementsolutions to ensure platform stability.
- Maintain integration connections with Student InformationSystems, financial aid platforms, payment processors, andthird-party vendors - Develop a comprehensive plan for thestrategic use of Slate throughout the Enrollment Managementdivision and campus community.

Data Management, Reporting & Analytics -25%
-Design, build, and maintain queries, reports, exports, anddatasets supporting recruitment, admissions (graduate,undergraduate, and international), financial aid, academicadvising, student success, career development, registrar, andenrollment analysis.
-Create executive dashboards and data visualizations for enrollmentleadership and senior administration.
-Build and maintain specialized portals for prospective/currentstudents, deans, faculty, and key stakeholders.
-Generate daily, weekly, monthly, and ad-hoc reports for admissionscounselors, financial aid officers, advisors, student success andcareer development staff, enrollment leadership, and universitystakeholders.
-Ensure data integrity through regular audits, validationprotocols, and quality control measures.
-Collaborate with Institutional Research, IT, and Finance on datagovernance, FERPA compliance, data security, and accuracy.
-Support territory management, enrollment forecasting, financialaid modeling, student success and retention modeling, andpredictive analytics.
-Translate complex data into actionable insights for recruitment,yield, and retention strategies.
-Track key performance indicators across the enrollment funnel frominquiry through graduation.

Communication Strategy & Execution -20%
- Build and deploy sophisticated email campaigns, SMS messages, andmulti-channel communication pathways for prospective graduate andundergraduate students, admitted students, current students, andtheir families.
- Develop personalized, behavior-triggered communication flowsthroughout the entire enrollment cycle.
- Design and optimize event registration systems, campus visitprograms, virtual events, and interview platforms
- Support financial aid communication strategies including awardnotification and verification processes
- A/B test messaging strategies and analyze engagement metrics toimprove communication effectiveness across all enrollmentstages
- Maintain branded email templates, portals, and digitaltouchpoints, ensuring consistent user experience
- Support communication strategies for academic advising, graduateand undergraduate admissions, and student success and careerdevelopment
- Collaborate with Marketing and Communications on integratedenrollment marketing initiatives

Training, Documentation & Support -10%
- Provide comprehensive training to enrollment management staff(graduate and undergraduate admissions, international admissions,financial aid, orientation, academic advising, student success andcareer development) on Slate functionality, best practices, and newfeatures
- Create and maintain system documentation, user guides, standardoperating procedures, and training materials
- Offer ongoing technical support and troubleshooting assistance toSlate users across enrollment functions
- Lead professional development sessions on data literacy,enrollment technology, and CRM best practices
- Serve as liaison to Technolutions for technical supportescalation and feature requests
- Onboard new enrollment staff members on Slate systems andprocesses
- Chair a Slate committee to oversee training and productdevelopment

Strategic Collaboration & Innovation -5%
- Partner with enrollment management leadership to align Slatecapabilities with institutional strategic enrollment goals and netrevenue targets
- Participate in Slate user groups, conferences, and professionaldevelopment opportunities
- Research emerging enrollment technologies and recommendinnovative solutions to enhance operations
- Collaborate with Financial Aid, Registrar, Student Accounts,Bursar, Academic Affairs, and Student Life on cross-functionalenrollment projects
- Support implementation of new recruitment initiatives, yieldprograms, financial aid strategies, student success and retention,and enrollment interventions
- Contribute to strategic enrollment planning and goal-settingprocesses
*Other duties as assigned by the Sr. Associate Vice President forEnrollment Management

Required Qualifications

Educational Requirements
Bachelor's Degree

Other Required Qualifications
- Demonstrated expertise in building queries, reports, workflows,and automated processes in Slate.
- Strong technical aptitude with ability to learn complex systemsquickly.
- Proficiency in data analysis, reporting tools, and spreadsheetapplications (Excel, Google Sheets).
- Exceptional attention to detail and commitment to dataaccuracy.
- Excellent project management and organizational skills withability to manage multiple priorities.
- Strong interpersonal and communication skills with ability totrain non-technical users.
- Problem-solving mindset with analytical and creative thinkingabilities.
- Commitment to customer service and supporting team success.
- Ability to work collaboratively across multiple departments andfunctional areas.

Required Experience
Minimum two years of hands on leadership experience with Slate orin a similar CRM/database management role.

Preferred Qualifications

Preferred Educational Qualifications
- Slate Certified Administrator credential or willingness to obtainwithin first year.

Preferred Experience
- 3+ years of experience in higher education enrollment management,admissions, student success, financial aid, or related field.
- Experience with SQL, HTML, CSS, Liquid Markup, orJavaScript.
- Experience with data visualization tools (Tableau, Power BI) andstatistical analysis.
- Experience integrating Slate with Student Information Systems(Banner, PeopleSoft, Workday, etc.) and financial aidplatforms.

Proposed Salary

This position is a pay grade 10. The available salary range is$60,000.00 to $ 73,000.00. Starting salary within this range isbased on relevant years of experience.

For more information about GCSU compensation practices, click here: https://www.gcsu.edu/humanresources/pay-grade-structure.

Any offer of employment is contingent upon final funding allocationfor Fiscal Year 2027.

Required Documents to Attach
Cover Letter
Resume / CV
List of References

Knowledge, Skills, & Abilities

KNOWLEDGE
- Knowledge of CRM best practices, marketing automation, andenrollment funnel optimization.
- Familiarity with enrollment data standards, FERPA regulations,Title IV compliance, and student privacy protocols.
- Understanding of enrollment management operations includingadmissions, financial aid, and student success initiatives.
- Knowledge of enrollment forecasting, predictive modeling, andstrategic enrollment management principles.

USG Core Values

The University System of Georgia is comprised of our 25institutions of higher education and learning as well as the SystemOffice. Our USG Statement of Core Values are Integrity, Excellence,Accountability, and Respect. These values serve as the foundationfor all that we do as an organization, and each USG communitymember is responsible for demonstrating and upholding thesestandards. More details on the USG Statement of Core Values andCode of Conduct are available in USG Board Policy 8.2.18.1.2 andcan be found on-line at

https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct .

Additionally, USG supports Freedom of Expression as stated in BoardPolicy 6.5 Freedom of Expression and Academic Freedom found on-lineat

https://www.usg.edu/policymanual/section6/C2653 .

Equal Employment Opportunity

Equal opportunity and decisions based on merit are fundamentalvalues of the University System of Georgia (USG). The Board ofRegents prohibits discrimination on the basis of an individual'sage, color, disability, genetic information, national origin, race,religion, sex, or veteran status ("protected status"). Noindividual shall be excluded from the participation in, denied thebenefits of, or otherwise subjected to unlawful discrimination,harassment, or retaliation under, any USG program or activitybecause of the individual's protected status; nor shall anyindividual be given preferential treatment because of theindividual's protected status, except that preferential treatmentmay be given on the basis of veteran status when appropriate underfederal or state law.

Other Information

This is not a supervisory position.
This position does not have any financial responsibilities.
This position will be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time.
This position does not require security clearance.

Background Check
Criminal Background Check
Education Verification

To apply, visit

https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=36000&JobOpeningId=298172&PostingSeq=1

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