MARKETING EXECUTIVE

Core Responsibilities

Campaign Management:

Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, and social media outreach.

Content Creation:

Write, edit, and collaborate on engaging copy for websites, blogs, email newsletters, and social platforms.

Paid Advertising:

Launch and manage optimized paid ads on platforms like Google Ads and Meta/Facebook.

Data Analytics:

Measure and report the performance of all digital marketing campaigns against established KPIs using analytics tools (e.g., Google Analytics).

Optimization:

Continuously test and refine ad copies, landing pages, and user funnels to improve conversion rates and ROI.

Essential Skills & Qualifications

Technical Proficiency:

Familiarity with web analytics tools (Google Analytics), CMS platforms (WordPress, Shopify), and marketing automation software.

Platform Knowledge:

Strong understanding of SEO, PPC, social media management (X, LinkedIn, Facebook, Instagram), and email marketing.

Analytical Mindset:

Ability to translate complex data into actionable business insights.

Communication:

Exceptional written and verbal communication skills.

Education:

Degree in Marketing, Business, Communications, or a related field.

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