Marketing Content Creator Instagram

H15DEN is dedicated to helping independent food and drink establishments gain visibility without relying on delivery services, commissions, or chain affiliations. Rooted in California, H15DEN empowers unique local businesses to thrive in a competitive culinary landscape.
Our mission is to champion authentic, independent venues by using innovative marketing strategies, creative storytelling, and community-driven content to connect these businesses with the audiences that matter most.
About the Role
H15DEN is seeking a full-time

Marketing Content Creator for Instagram

to join our team in the Los Angeles Metropolitan Area. This is a hybrid role with some flexibility for remote work.
The ideal candidate is creative, organized, trend-aware, and passionate about food, hospitality, travel, and local business culture. In this role, you will create engaging Instagram content, including posts, stories, and reels, that showcases the unique identity of independent restaurants, bars, hotels, cafés, and other local establishments.
This role also includes travel approximately

25–30% of the time . All approved travel expenses, including food, flights, hotels, and meals, will be covered by H15DEN. While traveling, you will capture short-form video content of hotels, restaurants, facilities, and local businesses in the assigned area.
Responsibilities
Create engaging Instagram content, including reels, stories, posts, captions, and short-form videos
Capture high-quality photo and video content for restaurants, hotels, food and drink establishments, and local businesses
Conduct trend research to identify relevant Instagram formats, audio, content styles, and audience behaviors
Develop content strategies that align with client goals and brand identity
Manage social media content calendars and posting schedules
Edit photos and videos for Instagram and other social media platforms
Analyze Instagram insights and performance metrics to improve engagement and reach
Stay up to date with Instagram platform updates, trends, and best practices
Collaborate with internal teams and clients to ensure content reflects each business’s unique voice and identity
Travel as needed to capture on-location content for hotels, restaurants, and local businesses
Qualifications
Experience in content creation, copywriting, and visual storytelling for social media, especially Instagram
Strong understanding of Instagram reels, stories, posts, trends, and audience engagement
Experience developing social media strategies, campaign plans, and trend-based content
Ability to shoot and edit photo and video content
Familiarity with design, photo editing, and video editing tools
Knowledge of social media marketing and brand development
Strong organizational and time-management skills
Ability to manage content calendars, deadlines, and multiple projects at once
Excellent communication skills and ability to collaborate with clients and internal teams
Familiarity with Instagram Analytics and performance insights
Experience in food, beverage, hospitality, or travel marketing is a plus
Bachelor’s degree in Marketing, Communications, Design, or a related field preferred
Full-time hybrid work opportunity
Paid travel opportunities throughout California and beyond
Covered travel expenses, including approved food, flights, hotels, and meals
Opportunity to work with independent restaurants, hotels, and local businesses
Creative role focused on storytelling, community, and hospitality

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