Director Digital Media Performance

A growing integrated marketing agency is seeking a

Director/Sr. Director, Digital Media Performance

to lead paid media campaign activation, performance, optimization, and reporting across key client accounts.

This is a senior, client-facing role focused on performance accountability. The ideal candidate brings deep cross-platform paid media expertise, strong analytical skills, and the ability to connect campaign performance to measurable business outcomes.

Responsibilities

Oversee paid media campaigns to ensure they are live, pacing correctly, and executing as planned across channels

Monitor and optimize campaigns to improve performance against defined KPIs

Develop and execute A/B testing across audiences, creative, bidding strategies, and channels

Analyze campaign results and translate data into clear insights, recommendations, and next steps

Track performance against goals and connect campaign activity to broader client business outcomes

Serve as a senior client-facing media expert, presenting strategy, performance results, and recommendations to marketing leaders and stakeholders

Lead execution across platforms including Google Ads, Performance Max, YouTube, DV360, Meta, TikTok, Reddit, LinkedIn, Snapchat, programmatic DSPs, and direct digital/video channels

Use analytics and reporting tools such as GA4, Datorama, Funnel, Mixpanel, or similar platforms to improve reporting and inform optimization

Identify underperformance, delivery risks, or campaign issues and resolve them quickly

Partner cross-functionally with strategy, creative, analytics, and account teams to improve campaign effectiveness

Identify opportunities to streamline workflows, improve turnaround time, and increase output quality

Support media partner relationships, negotiate effective media buys, and bring forward new ideas to drive client growth

Qualifications

8–12+ years of paid media experience with direct responsibility for campaign performance

Strong hands‑on experience managing and optimizing paid media campaigns

Experience across paid search, paid social, programmatic, and video platforms

Proven ability to improve campaign performance through testing, analysis, and iteration

Experience working directly with senior marketing stakeholders and presenting performance results

Strong analytical skills with the ability to interpret data and connect performance to business outcomes

Familiarity with reporting and analytics tools such as Google Analytics/GA4, Mixpanel, Funnel, Datorama, or similar platforms

Experience driving account growth, retention, or measurable performance improvements

Strong organizational skills with the ability to manage multiple campaigns and priorities

Proficiency in Excel, PowerPoint, Google Slides, and platform reporting tools

Strong media marketplace relationships preferred

Proactive, accountable, and results‑focused work style

Compensation & Benefits

Competitive compensation based on experience and qualifications

Employer‑paid medical insurance for employees and dependents

401(k) match

Generous paid time off

Career training and professional development opportunities

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