Growth Marketing Manager - Demand Generation

Most companies claim to have the best people. We say to them, "Keep dreaming."
Our people are second to none. They set us apart with their entrepreneurial
spirit and ambition. They come to us from the likes of Amazon, Microsoft,
Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a
willingness to dive into the unfamiliar. It's our people that make BDA the top
global Merchandise Agency to work for.

ABOUT US

Harper+Scott, a BDA company, is a creative agency specializing in the sourcing,
design, and production of private label promotional and retail products.
Launched in 2014 to disrupt an archaic landscape of branded merchandise, our
goal is to produce better quality and highly customized products to service our
client needs while also providing quicker and more transparent customer
service.

We now work with hundreds of cutting-edge brands who continually look to us for
our thought leadership and innovative product design in promotional merchandise
and GWPs, retail collections, influencer mailers, packaging, and displays.

H+S has twice been named a Fast 50 growing company by Crain’s New York, as well
as one of the Best Places to Work by the Advertising Specialty Institute.

H+S is an equal opportunity employer. We celebrate diversity and are committed
to creating an inclusive environment for all employees.

We make it. We make it better.

JOB DESCRIPTION

We are a young company at a pivotal point of growth looking for a Growth
Marketing Manager to join our creative agency. With exciting shifts in the
marketplace and our B-Corp certification, this is a tremendous opportunity to
define and launch the company’s new brand strategy based on a thoughtful and
impactful vision for strategic positioning and growth.

Working with a team, the Growth Marketing Manager will drive the in-house
growth marketing strategy to improve brand awareness, inbound leads, increase
client retention and acquisition as well as create mission-led campaigns to
energize our workplace and engage our existing customer base.

This includes, but is not limited to, website communications and SEO, content
creation and social media campaigns, email and direct mail campaigns, PR content
and publication strategy, lead generation and client retention strategies, as
well as event planning for employee and client engagement.

The ideal candidate possesses strong writing skills, knowledge of all things
current and relevant, a lofty design aesthetic, and an entrepreneurial spirit.
This person has experience with growth/performance marketing, CRM analytics,
defining and executing multi-layered projects while identifying and tracking KPI
to nimbly adjust strategies. They are experienced in channel strategies and the
digital ecosystem to drive successful campaign results, especially across
inbound and larger digital campaigns in the B2B space.

Collaboration and creativity are central to this role, as the Marketing Manager
will work directly with various departments within the company such as Sales,
Design, and C-suite stakeholders. This is a full-time, high-impact position
requiring thought leadership, independence, collaboration, and thorough
execution.

RESPONSIBILITIES:

* Support the day to day execution of an integrated marketing campaign strategy
aligned to drive sales, build brand awareness and improve client retention
through meaningful personalized experiences in digital, social and PR
channels.

* Develop and manage our corporate communications strategy—e.g. write or secure
content for website and social media presence

* Manage execution end of marketing strategy set by C suite – e.g. lookbooks,
direct mail, email blasts, and product/capability showcases

* Support PR strategies for key trade and business affiliations to increase
brand awareness

* Supervise the execution of marketing activities from strategy to design to
production

Manage a marketing plan and budget while identifying and tracking KPI
Work closely with marketing peers and executive stakeholders to support sales

success

* Communicate strategies, budgets, timelines, and measures of success with
C-suite officers

* Oversee the build and management of a marketing calendar, inclusive of all
marketing initiatives with support from marketing coordinators etc

QUALIFICATIONS:

* Experience working on a variety of marketing campaigns from beginning to end
in a B2B environment

* Minimum of 4+ years of experience in B2B marketing; agency experience is a
plus

Experience in mentoring and delegating to junior team members
Sound understanding of marketing principles
Concrete examples of driving cutting-edge but results-driven campaign­­­­s
Excellent writing, research, and analytics skills
Strong and informed design aesthetic
Experience in digital and confident and comfortable in digital storytelling
Strong problem-solving ability, including metrics-driven thinking
Strong analytical and project management skills
Bachelor’s degree in business, marketing, advertising, or journalism; MBA

preferred

* Computer proficient with Microsoft Office; Adobe InDesign and Photoshop a
plus.

We are pleased to share the base salary range for this position is $110,000 to
$120,000. If you are hired at BDA, your compensation will be determined based on
factors that may include geographic location, skills, education, and experience.
In addition to these factors, we believe in the importance of pay equity and
consider internal equity of our current team members as a part of any offer. In
the spirit of pay transparency, the range listed is the full base salary range
for the role and hiring at the top of the range would not be typical, in order
to allow for future salary growth. The range listed is just one component of
BDA’s total compensation and rewards programs, which includes: robust PTO;
vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical,
dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental
health and financial wellness programs and professional development
opportunities including tuition reimbursement. Certain revenue-generating
positions may be eligible for incentive compensation.

BDA is more than a workplace - it’s a family. For more than four decades we’ve
promoted a vibrant and welcoming culture that not only accepts but demands you
to be different. The quirky, the bold, the creative and the unique make up the
foundation of a company that the most iconic brands in the world look to help
tell their story through the power of merchandise.

BDA Inc. is an Equal Opportunity Employer. We are committed to creating an
inclusive workplace and do not discriminate on the basis of race, color,
religion, sex, sexual orientation, gender identity, national origin, age,
disability, protected veteran status, or any other characteristic protected by
federal, state, or local law.

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