Marketing Manager

Minno is a global media and technology company based in Nashville, Tennessee, on a mission to help kids and families experience Jesus every day through media and technology.

Founded in 2019, Minno is building the most trusted Christian media brand for the next generation. Through our streaming platform, original programming, publishing, and digital presence, we spark children's curiosity about God and the Bible, support parents, and create joyful, lasting faith experiences for families worldwide.

We're a fast-growing startup — powered by a mission‑driven team with experience at Amazon, PBS KIDS, Duolingo, Disney, DreamWorks Animation, Noggin, and leading studios and startups. Our growth has placed us in the top 1% of direct‑to‑consumer subscription businesses, and we are scaling rapidly following the close of our Series A round, led by Konvoy Ventures.

Minno is a Nashville‑based global media company serving Christian kids and families through:

Minno Kids:

Our flagship ad‑free streaming platform experiencing triple‑digit growth

Minno Originals:

Award‑winning original programming including "Laugh and Grow Bible for Kids" and "Young David"

YouTube channel :

The fastest‑growing Christian kids' channels with triple‑digit year‑over‑year growth

Minno Press :

Our successful publishing unit behind bestselling children's titles, including the award‑winning "Minno Laugh & Grow Bible for Kids."

We differentiate ourselves through creative excellence, faithful curation, parent partnership, and a global vision that honors the diversity of the Church. Minno is a public benefit corporation, and our mission fuels everything we do.

Minno uniquely differentiates itself by promising:

Experiential Excellence:

Top‑tier quality that changes expectations and raises the bar for Christian content.

Safe Entertaining Christian Content:

Kid‑friendly, entertaining, engaging, age‑appropriate, and Biblically aligned content.

Practical Faith Support:

Resources that cultivate faith, invite conversation, and foster spiritual growth.

Values the Global Church:

Honoring the diversity of the global church and people as image bearers of God.

As a public benefit corporation, Minno is committed to helping kids and their families experience Jesus every day through media and technology. This mission drives everything we do.

Position Overview
The

Marketing Manager

will help drive Minno’s SEO‑ and AEO‑led growth by supporting the execution of our resource center, email and SMS programs, and related content operations. This role will be responsible for building and managing key conversion paths that turn visitors into subscribers, including landing pages, forms, follow‑up flows, and supporting data and systems. We’re looking for someone who can execute strategy, think through the customer journey, use AI and experimentation to improve how work gets done, and help turn ideas into action.

Impact and Opportunity
This role will help grow Minno’s audience and subscriber base by connecting content, SEO/AEO, email, SMS, and conversion pathways. The Marketing Manager will turn strategy into action by improving how visitors become subscribers and how leads and members move through key lifecycle journeys.

This is a hands‑on role for someone who enjoys execution, organization, experimentation, and using tools — including AI — to make marketing work smarter and faster.

Key Responsibilities

Execute Minno’s content, SEO, and AEO priorities to increase content output, organic rankings, and search visibility over time.

Build and manage lifecycle pathways that grow email and SMS subscribers from content and resource center traffic.

Own the execution of connected lifecycle marketing journeys across web, email, and SMS to support conversion, engagement, and retention.

Manage content marketing operations to keep deliverables on schedule, publishing consistent, and priorities moving from plan to launch.

Leverage AI tools and resources to increase efficiency and improve the quality of content planning, production, editing, reporting, and gap identification.

Maintain timely reporting and organized execution across marketing initiatives so leaders have clear visibility into performance, progress, and issues requiring action.

Key Performance Indicators
Success in this role will be measured across several areas, including:

Growth in email and SMS subscribers from content, resource center, landing page, and form sources

Improved conversion rates from content visitors to known leads and subscribers

Increased SEO/AEO visibility, organic traffic, priority keyword rankings, and content discoverability

Consistent execution of resource center, blog, lifecycle, and campaign priorities

Stronger lifecycle coverage across acquisition, onboarding, engagement, conversion, retention, and win‑back touchpoints

Improved email and SMS performance, including engagement, click‑through, conversion, unsubscribe, and list‑health metrics

Clearer segmentation and more effective audience targeting across lead and member journeys

Better use of data and reporting to identify issues, opportunities, and next‑best actions

Increased operational efficiency through stronger workflows, tool adoption, AI use, and reduced dependency on day‑to‑day leadership direction

High‑quality execution with strong attention to detail, timely QA, organized project tracking, and reliable follow‑through

Qualifications

3–5 years of experience in a marketing role with hands‑on campaign or content execution

Strong writing, editing, and communication skills

Experience building, QAing, and optimizing email marketing campaigns and flows

Strong project management, organization, and attention to detail

Ability to work independently, navigate ambiguity, and adapt quickly

Comfort using AI and marketing tools to improve execution and efficiency

Ability to interpret basic performance data and identify issues or opportunities

Required Skills and Technical Knowledge

Experience building and optimizing email campaigns and automated flows

Strong understanding of lifecycle marketing, customer journeys, and subscriber growth

Familiarity with SEO/AEO, content marketing, landing pages, forms, and conversion paths

Comfort using tools such as Klaviyo, Ahrefs, CMS platforms, form tools, analytics tools, and AI

Strong writing, editing, project management, and organizational skills

Ability to interpret basic performance data and identify opportunities for improvement

Ability to work independently in a fast‑moving, evolving environment

Our Values

Biased towards Action: We take the initiative and make decisions quickly.

Curious, not Content: We are eager to learn and innovate.

Grit & Resilience: We persevere and follow through on our commitments.

Rigorous Intentionality: We pay attention to details and understand the "why" behind our work.

Think like Owners: We are resourceful and take wise risks.

Mutual Blessing: We operate generously on behalf of others.

Trust Builders: We gain confidence through honesty, integrity, and authenticity.

Adapt & Flex: We operate effectively in uncertain situations.

Location
Nashville, TN preferred. Open to remote for the right candidate.

Competitive base salary commensurate with experience

Performance‑based bonus

Equity package

Professional development opportunities, including key industry conferences and leadership development programs

Minno is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, or other protected characteristics.

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