Marketing Executive

About Princes The Princes Group has over 7,000 employees with offices and production sites in the UK, Netherlands, Italy, Poland, France and Mauritius. Princes manufactures 350 different food and drink products responsibly sourced and enjoyed by consumers every day. None of this would be possible without striving to be an employer of choice, where our colleagues are proud to represent our business.

Role Description
We are looking for a Marketing Executive / Brand Marketing Manager to join us at our Head Office based in Liverpool City Centre! You will support the delivery of brand growth by executing best-in-class marketing plans, driving innovation projects, and managing day-to-day brand activity. This role will play a key part in delivering consumer-focused initiatives, supporting product development, and ensuring strong in-market execution across the Princes portfolio.

Key Responsibilities
Brand & Marketing Strategy

Support the development and execution of brand growth strategies aligned to overall business objectives

Assist in the creation and delivery of consumer communication plans, including briefing and managing agencies

Manage day-to-day brand activity, including campaign execution and performance tracking

Analyse market data, consumer insights, and campaign effectiveness to identify opportunities and improvements

Act as a brand guardian, ensuring consistency across all touchpoints

Innovation, NPD & EPD

Support the end-to-end delivery of NPD (New Product Development) and EPD (Existing Product Development) projects

Work cross-functionally to ensure projects are delivered on time, within budget, and meet commercial objectives

Assist in identifying innovation opportunities based on consumer trends and category insights

Coordinate packaging development with internal teams and external partners (design agencies, repro, printers)

Support product quality and continuous improvement initiatives in partnership with technical and quality teams

Brand & Portfolio Management

Take ownership of selected brands or segments within the Princes portfolio

Monitor brand performance and recommend actions to drive growth

Support portfolio optimisation through analysis of sales, margin, and consumer trends

Contribute to wider brand planning and team initiatives

Financial & Performance Management

Support delivery of key KPIs including revenue, market share, and profitability targets

Assist in managing the brand marketing budget and tracking spend

Analyse and report on brand performance, identifying risks and opportunities

Provide regular updates and insights to internal stakeholders

Cross-Functional Collaboration

Build strong relationships with internal stakeholders and external partners

Support the delivery of customer-facing initiatives and presentations where required

Reporting & Communication

Provide regular updates to line manager on key projects and performance

Prepare reports and presentations for internal meetings

Maintain strong communication across all relevant teams

Role Requirements
Key Characteristics:

Proactive, self-starter with a strong desire to learn and develop

Previous experience in a marketing or brand role (typically 1–3 years)

Strong project management skills with the ability to manage multiple priorities

High attention to detail and strong organisational skills

Commercially aware with an analytical mindset

Confident communicator with the ability to influence and build relationships

Team player with a collaborative approach

Good presentation skills

Strong IT skills (e.g., PowerPoint, Excel)

Experience:

FMCG or consumer goods experience preferred

Experience working on NPD or campaign execution

Exposure to agency management and cross-functional working

Benefits:

25 Days Annual Leave plus Your Birthday Off

14.5% Pension - 5% Employee Opt In / 9.5% Employer

Enhanced Family Friendly & Carers Policies

Life Assurance Cover

Private Medical Insurance

Critical Illness Cover

Learning and Development Opportunities

At Princes we are committed to making all stages of our recruitment process accessible to all candidates (including application). Please let us know as soon as possible of any additional support or reasonable adjustments you require through the recruitment process by emailing Recruitment@princes.co.uk.

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