Director, Creative Director

Creative Director – B2B Technology

As a Creative Director in the B2B Technology space, you are responsible for the visual evolution of our brand across all channels. Your primary mission is to transform creative output into a high‑velocity engine that accelerates integrated campaigns for the transactional SMB segment, driving demand generation and conversion.
Key Responsibilities

Velocity & Operations Process Engineering: Design and implement a scalable end‑to‑end creative workflow (from brief to delivery) that minimizes bottlenecks and maximizes asset throughput.
AI‑Accelerated Workflows: Build and manage an "AI‑first" creative stack to exponentially increase production speed, using generative AI for rapid storyboarding, localized copy variations, and automated extensions.
Approval Frameworks: Establish clear, tiered approval gates that empower creatives to move fast while ensuring stakeholder approval.
Performance Optimization: Partner with Paid Media teams to analyze creative performance data.
Asset Automation: Oversee the implementation of templated systems (e.g., Figma, Adobe CC, or Digital Asset Management platforms) to enable channel teams.
Creative Leadership & Strategy Visionary Direction: Set the North Star for the brand’s visual and verbal identity, ensuring it resonates with technical B2B buyers and C‑suite stakeholders.
Campaign Architecture: Lead the conceptual development of integrated campaigns, ensuring channel consistency from high‑level brand awareness down to low‑funnel ads.
Stakeholder Influence: Act as the primary creative partner for leadership and Marketing, translating complex ideas into simplified, compelling market narratives.
Team Management & Orchestration: Mentor and grow a core team of copywriters, designers, and videographers; build and manage a bench of specialized contractors and agencies; dynamically allocate the creative budget and roadmap.
Required Skills & Qualifications

10+ years of creative experience, with at least 5 years in a B2B technology or SaaS environment.
B2B Tech Expertise: Understand the buyer journey and how to communicate complex value propositions.
Operational Rigor: Proven track record of building "Design Ops" or "Creative Ops" functions.
Data Literacy: Ability to interpret media reports and performance dashboards; comfortable discussing performance marketing.
Technical Proficiency: Mastery of the Adobe Creative Cloud and Figma; familiarity with Project Management tool Asana.
AI Integration: Forward‑thinking approach to Generative AI tools (Midjourney, Jasper, ChatGPT) to speed brainstorming, mood‑boarding, and versioning.
Key Performance Indicators

Creative Velocity: Reduction in "Time‑to‑Market" for new ad sets and campaign launches.
Asset Volume: Increase in the number of unique creative variations tested per quarter.
Ad Performance: Improvement in performance metrics (CTR/CPA) directly attributed to creative testing and iteration.
Brand Cohesion: Compliance with brand guidelines across all external‑facing channels.
Perks & Benefits

Company Stock Options.
Health & Wellness: Medical, Dental, Vision, Life Insurance and HSA company contribution.
Family Support: Fertility Benefits (IVF/Fertility drug coverage) and Paid Family and Caregiver’s Leave.
Financial Security: 401(k) with a 4% match and Disability Insurance.
Time Off: Generous Vacation Time, 4 Company Wellness Days a year, and 1 floating holiday.
Home Office: One‑time $500 payment to set up your home office.
Mental Health: Free subscription to Calm and an Employee Assistance Program.
Pet Friendly: Pet Insurance options available.
Growth: Ongoing education through LinkedIn Learning, Workday Learning, and our Career Growth Portal.
Compensation

Target Hiring Range: $195,000.00 to $205,000.00.Base Salary Range: $164,000.00 - $246,000.00.Potential eligibility for overtime pay and variable pay plans may apply.
EEO Statement

At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal‑opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis protected by federal, state, or local law.

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