Associate Brand Marketing Manager

About the Role

The Associate Brand Marketing Manager represents an exciting opportunity to work cross‑functionally with GIA business units across the organization, including the Laboratory, Instruments, Education, Research, Alumni, and Market Development. This role is responsible for elevating the visual and experiential representation of the GIA brand at trade shows and industry conferences worldwide. In this role, you will advance the Institute’s strategic initiatives and programs through end‑to‑end execution of trade show strategy, planning, and delivery—ensuring all experiences consistently reflect GIA’s brand standards and business objectives.
Location: Carlsbad, California. This hybrid role gives you onsite Tuesday, Wednesday, and Thursday, collaborating face‑to‑face and building relationships; remote work on Mondays and Fridays provides flexibility.
Key Responsibilities

Strategy & Planning (≈40%)

Serve as the day‑to‑day partner to global stakeholders, Brand Marketing, Market Development, and internal teams to support integrated marketing campaigns.
Define trade show and event goals, strategies, and success metrics in alignment with business objectives.
Maintain high standards of brand representation across all trade show and event executions.
Provide direction and mentorship to trade show and event team members.
Own and maintain the annual trade show and event calendar and activity records.
Stay current on industry trends related to exhibit design, event technology, and trade show best practices.

Trade Show Execution (≈40%)

Collaborate with global stakeholders across multiple time zones to plan and execute trade show participation.
Lead booth design and visual execution, including development of creative briefs and project tickets.
Partner with the Creative Project Manager to manage workflows on a quarterly and annual basis.
Manage GIA trade show activations, including Show Service Laboratories and on‑site GIA events.
Act as the primary global point of contact for all trade show stakeholders.
Oversee production of promotional materials, including graphics, print and digital advertising, lead generation tools, collateral, signage, displays, and giveaways.
Review and approve promotional giveaway concepts to ensure alignment with brand strategy and event objectives.

Brand Management (≈20%)

Collaborate with Laboratory, Instruments, Education, Alumni, and Market Development teams to gather inputs and develop creative briefs for trade shows and related initiatives.
Support Senior Brand Managers on projects as needed.
Maintain project status reports, timelines, and manage stakeholder schedules to meet marketing workflow deadlines.

Minimum Qualifications

Bachelor’s degree in Marketing or Communications (preferred).
6+ years of experience in Brand Management, corporate trade shows, or related disciplines.
Agency experience preferred.
CMP certification is a plus.
Core Knowledge & Skills

Advanced knowledge within brand marketing with exposure to related marketing disciplines.
Strong stakeholder management experience across multiple teams.
Excellent written and verbal communication skills.
Ability to develop creative and project briefs and present effectively to varied audiences.
Strong aesthetic judgment and attention to detail.
Working knowledge of design principles related to marketing and brand materials.
Job Competencies

Clear and effective communication.
Strong interpersonal and collaboration skills.
Sound judgment and problem‑solving ability.
Excellent organizational and time‑management skills.
Ability to manage complex projects and competing deadlines.
Flexibility and adaptability in a dynamic environment.
Accountability and follow‑through.
Conflict resolution and stakeholder alignment.
Cultural awareness and global collaboration.
Mentorship and knowledge sharing.
Additional Requirements

Proficiency with MS Office (Excel, Word, PowerPoint).
Ability to travel domestically and internationally as needed.
Professional office environment with extensive computer use; regular sitting, standing, and movement throughout the day; occasional lifting up to 25 pounds; may be exposed to outdoor conditions during trade show and event activities.
Pay Range

$89‑$109K.
Equal Opportunity Employer

An Equal Opportunity Employer. All employment decisions are made without regard to unlawful considerations of race, sex, religion, national origin, age, disability, or any other legally protected status. Reasonable accommodations are available upon request.

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