Content & Community Marketing Lead

Content & Community Marketing Lead

Job Description

About the company

Crecera Brands is the driving force behind Sportsman’s Guide, Salt Strong, The
Golfer’s World, Play Baseball and Play Softball, five of America’s leading
retailers of outdoor gear, sporting goods and golf supplies. For nearly 45
years, our companies have been dedicated to helping our customers enjoy the fun,
freedom, and traditions of the great outdoors. From hunting and fishing to
playing ball and hitting the links, the companies of Crecera Brands deliver the
gear you need to succeed. Our websites include sportsmansguide.com, tgw.com,
saltstrong.com, playbaseball.com and playsoftball.com.

About the position

We are looking for a Content & Community Marketing Lead to support the creation
of engaging content and help build an active, loyal community around our brand.
This role is perfect for someone who is equal parts creative and
organized—someone who enjoys storytelling, social engagement, and bringing
people together.

You’ll work closely with marketing, content, and community leaders to execute
campaigns, manage day-to-day community interactions, and keep our content engine
running smoothly.

Responsibilities and duties

Content Creation & Coordination

* Assist in creating and publishing content across social, blog, email, and
community channels
Coordinate the content calendar and ensure timely delivery of assets
Support development of short-form content (social posts, emails, newsletters,

UGC highlights)
* Help repurpose creator and customer content across platforms

Community Engagement

* Manage day-to-day activity in community spaces (e.g., youtube, Facebook,
forums, social comments)
* Respond to comments, questions, and conversations in a timely and
brand-aligned way
Identify and engage active members, advocates, and contributors
Support community initiatives such as AMAs, challenges, and events

Campaign & Program Support

Assist with execution of creator collaborations, campaigns, and launches
Coordinate logistics for community events (virtual or in-person)
Help onboard creators, ambassadors, or community members into programs

Analytics & Reporting

Track performance metrics across content and community channels
Compile reports on engagement, growth, and campaign performance
Surface insights and trends to improve future content and engagement

strategies

Operations & Collaboration

* Maintain tools and systems (content calendars, community platforms, project
trackers)
* Collaborate cross-functionally with marketing, product, and customer success
teams
* Ensure brand voice and messaging consistency across all touchpoints

Qualifications and experience

What We’re Looking For

* 1–4 years of experience in content marketing, social media, or community
management
Strong written communication skills with an eye for brand voice and tone
Passion for social media, online communities, and digital culture
Highly organized with the ability to manage multiple projects at once
Comfortable engaging directly with customers and creators

Nice to Have

Experience managing communities on platforms like Slack, Discord, or Reddit
Familiarity with content and social tools (e.g., Hootsuite, Sprout, Notion,

Canva)
Experience supporting influencer or creator campaigns
Basic understanding of analytics tools (Google Analytics, social insights,

etc.)

Salary range for this position is $55k - 85k depending on relevant experience.